Business of Apps Podcast21 Marras 2022

#129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp

Back in the day, when app developers made money selling copies of their apps, a growth strategy was important, then in-purchases came along and the necessity to retain app users, by having a solid strategy, became even more important. Today, when app subscriptions are the name of the game, it is absolutely crucial to have a robust app growth strategy to build a profitable app business.

Chances are you listening to this episode as you’re on your Uber ride and so who else not a former member of Uber’s marketing team should be on this episode to talk about a profitable growth strategy for subscription apps, so we’ve got Alex.

Today’s Topics Include:

The landscape of challenges app marketers face today
7-step strategy to build a profitable growth subscription strategy for apps
#1 - External Validation
#2 - Internal Validation
#3 - Conceptual Packaging
#4 - Monetization Goals
#5 - Pricing Structure & Simulation
#6 - Experimentation & Roll out
#7 - Feedback Loops
What bugs Alex about the app industry
Android or iOS? iOS
Alex's first mobile phone was an iPhone
What features would Alex miss most? Communication apps

Links and Resources:

Quotes from Alex Guerra:

“The first step is about external validation, external assessment. These basically imply making sure that your customers are perceiving your value proposition in a way that makes you identify these key success factors and which are relevant for them.”

“The second step is Internal Analysis and this normally works the best for companies that already have a subscription plan or any sort of pricing model that they want to revisit."

“I think there is a need to be more focused on monetization.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(278)

278: “How to prove CTV ads drive app installs” with Connor Kernochan, Head of Apps and Games at Vibe

This time we're digging into connected TV as a performance channel for mobile apps - and how to prove it actually drove an install. TV has always been good at building brands. The hard part is showing...

19 Loka 6min

277: “Creative is the new targeting for app growth” with Jonathan Yantz, Managing Partner at M+C Saatchi Performance

Today's topic is where app marketing budgets should go - and why creative now does the work that audience settings used to do. Ad platforms are increasingly machine learning-led, and the industry is i...

15 Loka 5min

276: “CTV is now a performance channel for apps” with Matilda Lindström, Associate Sales Director at Dataseat

Performance CTV is the phrase of the year - and today we're looking at what's actually behind it. For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at...

12 Loka 9min

275: “Your app can't win AI without winning search” with Dave Bell, CEO at Gummicube

This time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores. LLMs are changing how people search the web. Bu...

28 Syys 18min

274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel

Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on cli...

31 Elo 38min

273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube

In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same ...

24 Elo 7min

272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube

Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may ha...

17 Elo 10min

#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews

In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Produc...

10 Elo 18min