Business of Apps Podcast23 Tammi 2023

#134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance

We’ve just passed the holiday season, perhaps some people are still under the impression from the gifts that they got this Christmas.

Hence my question - how do you decide what to buy?

Of course, your mental journey of making a decision probably starts with “what does she or her like?”, “what does she or he need?” - totally fair. But how do you decide what brand to buy from? Can’t say definitely about you but for many people, the decisive factor is an influencer she or he trusts.

Yes, you’ve guessed it - today we have Jennifer on the show to talk about Influencer marketing.

Today’s Topics Include:

What is Influencer marketing
What influencer marketing techniques were effective in 2022 and what weren't
Examples of recent influencer marketing campaigns for mobile apps
What to expect this year
A single thing Jennifer would really like to change about Influencer marketing
Android or iOS?
Jen's first mobile phone
Leaving her smartphone at home, what features would Jen miss most?
What features Jen would like to see added to her smartphone?

Links and Resources:

Quotes from Jennifer Sudo:

“Don't just partner with influencers who you think is your target audience, try to deviate outside of that pool"

“The genius of the platform [Tiktok] is that there is two different feeds. One of them is for people you actually follow, and the other is For You page."

“Will probably gonna see more advertisers using them [influencers] as the force for creative production. Not just using influencers but content creators at large to create assets.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(278)

278: “How to prove CTV ads drive app installs” with Connor Kernochan, Head of Apps and Games at Vibe

This time we're digging into connected TV as a performance channel for mobile apps - and how to prove it actually drove an install. TV has always been good at building brands. The hard part is showing...

19 Loka 6min

277: “Creative is the new targeting for app growth” with Jonathan Yantz, Managing Partner at M+C Saatchi Performance

Today's topic is where app marketing budgets should go - and why creative now does the work that audience settings used to do. Ad platforms are increasingly machine learning-led, and the industry is i...

15 Loka 5min

276: “CTV is now a performance channel for apps” with Matilda Lindström, Associate Sales Director at Dataseat

Performance CTV is the phrase of the year - and today we're looking at what's actually behind it. For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at...

12 Loka 9min

275: “Your app can't win AI without winning search” with Dave Bell, CEO at Gummicube

This time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores. LLMs are changing how people search the web. Bu...

28 Syys 18min

274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel

Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on cli...

31 Elo 38min

273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube

In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same ...

24 Elo 7min

272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube

Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may ha...

17 Elo 10min

#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews

In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Produc...

10 Elo 18min