How to Sell a $7 Million House in Four Weeks - Sam Guo #107

Sam Guo's first sale was a townhouse at $260,000, and the first offer on it collapsed at $245,000. He now works Gold Coast waterfront, and this episode was recorded inside a $7 million house he had just sold at auction in four weeks.

Sam Guo is a Gold Coast agent with Kollosche. He came to Australia to study, had worked in television, radio and advertising before that, and has been selling real estate for 19 years.

What you will learn:

- Why he says you have to learn yourself before you learn anything else, and the sentence his mother said that changed his schooling

- How he built a market from zero share by door knocking one area every week until an owner remembered his name

- What he says feng shui actually means for a campaign, and why he frames it as presentation rather than rules

- The kintsugi idea he applies to a broken deal, and the live example where a trade damaged a client's home

- The six months he now recognises as depression, and the thing that broke it

Chapters

00:00 The $7 million sale, and the client who bought through him three times

01:24 A $260,000 townhouse, and a collapsed first contract

04:14 Failing two subjects, and what his mother said

05:35 Six months lost at the start of the career

08:26 Telling his parents the decision, not asking permission

09:51 What champions do on the days they lose

12:41 The non negotiables in his week

14:07 Feng shui, energy and what it means for a campaign

18:23 Negotiating at the top end

19:49 Keeping the hunger after the success

24:05 Not separating the children from the work

25:31 Planning ahead so the problem never arrives

28:19 The smashed pool fence, and how he fixed it

31:09 Winning against aggressive competitors

33:38 Why he stays under a brand rather than starting his own

35:22 Forty countries, and a can of Coke in Cambodia

38:10 What he tells his son when he falls over

39:34 The six months he now recognises as depression

43:46 There is no shortcut

45:09 The old lady who remembered his name

Sam Guo runs the same process on every home and it keeps paying. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.