GTM #2: Product-led Marketing
a16z Live24 Touko 2021

GTM #2: Product-led Marketing

  • The six functions in an enterprise marketing org [2:54]
  • Why product marketing is the killer function [6:52]
  • How do you hire a world class product marketer? [11:16]
  • Is community or developer evangelists its own function or part of product marketing? [17:46]
  • How does community tie into the marketing funnel? [22:56]
  • Is community top of funnel, an accelerant for the whole funnel, or something else entirely? [29:39]
  • If the product you're selling becomes someone's job, then your community marketing is working. [32:40]
  • Plugging the community into sales... is there a tool for that? [34:29]
  • How do all the different marketing tools come together? Do you need engineers in marketing? [39:24]
  • How do you make marketing data-driven? [41:56]
  • Building marketing in the early stages [50:06]

Inside sales, field sales, product-led, channel sales, marketing, post-sales… On a16z GTM, David Ulevitch talks to builders about what it takes to go to market, and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm.

For more a16z Clubhouse shows, follow the a16z Club on Clubhouse or visit www.a16z.com/clubhouse.

Jaksot(146)

Elon Musk + Vlad Tenev on The Good Time Show

Elon Musk + Vlad Tenev on The Good Time Show

Guests Elon Musk and Vlad Tenev (of Robinhood) join hosts of The Good Time Show on Clubhouse Sriram Krishnan & Aarthi Ramamurthy, Marc Andreessen, Steven Sinofsky, Garry Tan, and others.

1 Helmi 20211h 35min

Announcing a16z Live

Announcing a16z Live

We’re announcing and launching this new feed -- simply called “a16z LIVE” -- for conversations on Clubhouse and beyond. Our goal is to capture and share many of the live discussions and events featuring, hosted, or co-hosted by a16z partners (with outside voices too); many (though not all) of these different live events take place on the social audio/ drop-in chat app Clubhouse -- to attend those in real time or sign up, please visit joinclubhouse.com.As a reminder, all the content posted here is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. Views expressed are those of the individuals and not the views of Andreessen Horowitz, please see a16z dot com/ disclosures for more. Finally: If you’d like to catch other shows on the broader a16z podcast network, be sure to check out the flagship "a16z Podcast", one of the consistently chart-topping shows in tech; our shortform tech trends & news analysis show “16 Minutes”; and our show "Bio Eats World", all about life sciences, healthcare, and technology. All of these are available wherever you get your podcasts. To learn more about the a16z podcast network, please see a16z.com/podnetwork... And feel free to rate and review all our shows as well!

30 Tammi 20211min

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