Sales–Product Tension, the Secret to Segment’s Success
a16z Live17 Marras 2023

Sales–Product Tension, the Secret to Segment’s Success

Sales wants more features. Product gets bogged down with one-off requests. Progress and growth grinds to a halt. It's a familiar story. How Segment turned the sales-product tension into a successful $3.2B acquisition, as told by the former CRO Joe Morrissey and former chief product development officer Tido Carriero.

[00:01:29] Joe's start as CRO

[00:03:40] The low point: annual planning

[00:07:59] Building a more focused product roadmap

[00:10:57] Why GTM feedback is essential to building great product

[00:13:04] Identifying value drivers in 48 hours

[00:19:11] How technical should sales be?

[00:20:44] How annual planning changed day-to-day operations

[00:22:57] Segment's Lighthouse program

[00:24:54] Reorging to deliver on new product priorities

[00:27:14] How engineering helped develop the product roadmap

[00:29:18] Leading a platform initiative

This conversation was recorded at ELC 2023. To read a transcript of this conversation, click here. For more about value-based selling and moving upmarket, check out Getting Ready to Move Upmarket and The Key to Selling in a Downturn.

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Jaksot(146)

Elon Musk + Vlad Tenev on The Good Time Show

Elon Musk + Vlad Tenev on The Good Time Show

Guests Elon Musk and Vlad Tenev (of Robinhood) join hosts of The Good Time Show on Clubhouse Sriram Krishnan & Aarthi Ramamurthy, Marc Andreessen, Steven Sinofsky, Garry Tan, and others.

1 Helmi 20211h 35min

Announcing a16z Live

Announcing a16z Live

We’re announcing and launching this new feed -- simply called “a16z LIVE” -- for conversations on Clubhouse and beyond. Our goal is to capture and share many of the live discussions and events featuring, hosted, or co-hosted by a16z partners (with outside voices too); many (though not all) of these different live events take place on the social audio/ drop-in chat app Clubhouse -- to attend those in real time or sign up, please visit joinclubhouse.com.As a reminder, all the content posted here is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. Views expressed are those of the individuals and not the views of Andreessen Horowitz, please see a16z dot com/ disclosures for more. Finally: If you’d like to catch other shows on the broader a16z podcast network, be sure to check out the flagship "a16z Podcast", one of the consistently chart-topping shows in tech; our shortform tech trends & news analysis show “16 Minutes”; and our show "Bio Eats World", all about life sciences, healthcare, and technology. All of these are available wherever you get your podcasts. To learn more about the a16z podcast network, please see a16z.com/podnetwork... And feel free to rate and review all our shows as well!

30 Tammi 20211min

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