Why QLD's #1 Female Agent Built a 6,500 Person Pipeline - Sarah Hackett #110

Sarah Hackett's riverfront patch was 0.28 percent of Queensland's residential sales last year. She says that is exactly why she cannot rely on it, and it is the reason she built a buyer pipeline she puts at 6,500 people instead.

Sarah Hackett is a Brisbane agent with Place, working the riverfront market, and has been in business with the same partner for 27 years.

What you will learn:

- The twelve annual contact points she runs on a buyer database, and why the texts go out in batches of 30 or 40 rather than thousands

- Why she hired a dedicated buyers agent into her team six years ago and dropped the co-agent model entirely

- How she turned a competitor's line about her family life into the reason vendors listed with her

- The night 65 percent of turnover fell over, with a ten year lease just signed on the building

- Her line on wealth: real estate gives you the income, and what you do with it is the separate question

Chapters

00:00 From a science lab to real estate

04:32 A first boss who led by fear

07:28 Why fresh is not always best for the seller

09:00 The choice a lot of women in the industry actually make

12:03 Turning the school run into the listing pitch

15:02 The targeted client list she now brings to every presentation

18:01 Twelve contact points, and the texts that get personalised

21:03 Meeting the businesses nobody has heard of

23:05 The tipping point, and the person who runs the house

27:03 Riverfront is 0.28 percent of the market

30:02 Dropping the co-agent model

33:02 Going back to the basics they stopped doing

34:31 Knowing which aspects flooded, and which did not

37:28 Resetting after a bad week

40:25 The first house at 24, and the subdivision

46:27 The momentum that comes from doing something you like

50:52 What exceptional reporting actually looks like

52:38 Vendors calling at nine at night

1:01:19 Being accountable to someone

1:05:45 The in house journalist, and buying back time

Sarah Hackett built a 6,500 person pipeline so she never relies on the market. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.