Land and Machinery Market Updates

Introduction (Recording 10/12) (Airing 11/1)

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Main Topic

2021 Market Wrap Up – Two Outstanding Experts

Moving Iron Podcast, hosted by Casey Seymour, focuses on current trends and events in the Ag Equipment Marketplace. Casey interviews Ag Equipment Dealers from across North America about current trends and events facing Dealers. Along with Dealers, Casey also interviews the biggest names in the Ag Industry to talk about Commodity Markets, the World's Economy, and the latest trends in the Ag Equipment Business. If you are in the Equipment Business or have an interest in the Ag Equipment Business this a must listen for you! Moving Iron Podcast can be found on the Global Ag Network and anywhere podcast are heard.

David, World Champion Auctioneer, grew up immersed and involved in agriculture and started his career off by attending Missouri Auction School in 2008. He then acquired his real estate license in November 2010. He is active in the Realtor Land Institute, National Auctioneer Associations and a number of State Auctioneer Associations. David and his wife Ann run the auction company, “Whitaker Marketing Group”. David is a licensed Sales person in Iowa, Minnesota and Nebraska and currently the Chairman of the Board of the Iowa Auctioneers Association

General Questions

• First let’s start by comparing last year to this year. Have there been more or less sales in 2021 than 2020?
• Have these sales been for more or less money than the year before?
• What do you think covid has done to the equipment market? land market?
• What has the election done to each market?
• Overall do you feel the current market and recent sales are stronger or weaker than a year ago?
  • Why, if not answered before?
  • Is there a sub category that is stronger than others?
• IE: Quad tracks, JD 1000 series, square flat and black ground
• What is not selling well right now?

1. Who have the sellers been?
   • What has been the method of choice for selling?
     • List, live auction, online auction etc….
2. Who have the buyers been?
   • What do you think the main driver is for these buyers?
   • Have you heard of investors buying ground?
     • Machinery? – could data from TractorZoom be enough for investment?
3. What’s your favorite part about what you do?
4. When you reflect on successful sales. Is there something sellers have been doing that has really been working? or set their sale apart from the rest?
   • What is your best advice for a seller?
   • Is there a best time of year to sell?
5. How about flipping the script. What is your best advice for a buyer
   • Best time of year to buy?
6. Do you have a prediction for 2022?
   • Can be anything - Prices, number of sales, outside of your industry.
7. Who have you met that you most enjoyed because of your profession?
8. What is a common trait or characteristic that you have seen among the most successful people you know?
9. Anything else you’d like our listeners to know?
10. Reminder to share CONTACT INFO and say thank you

Summary

Challenge

Closing

• What worked for the neighbor might not work for you
  • Is there anything else you would like our listeners to learn from our conversation today?
• Summary
• Challenge
• Submit questions and topic suggestions - Like, Rate, Review, Share

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