50 Years of Severance: Apple and Microsoft’s Brand Approach to Marketing
Brandy27 Helmi 2025

50 Years of Severance: Apple and Microsoft’s Brand Approach to Marketing

Brand News: Amazon's Alexa+ Naming Flop

50th episode of Brandy: enjoy examining two iconic brands that are turning 50 years old!

⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us
For the 50th episode of Brandy, we’re celebrating two legendary brands that also hit the big 5-0—Apple and Microsoft. Reilly Newman and Scott Saunders break down the stark differences in how these tech giants have evolved, built brand loyalty, and positioned themselves in the market.

Explore:

  • How Apple mastered brand emotion while Microsoft dominated functionality.
  • What Severance has to do with their marketing...
  • Why Apple fans feel connected to the brand, while Microsoft remains an industry workhorse.
  • The evolution of their brand strategies over five decades.
  • What small businesses can learn from their success (and mistakes).

Join us for this milestone episode as we unpack half a century of branding brilliance, business strategy, and the lessons your brand can apply today.

Sip on this episode of Brandy, ad-free and on the house, then apply what you learn to your business to elevate your brand and marketing.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠

Related Top Episodes:

⁠>> Transactions Kill Relationships⁠

⁠⁠⁠⁠⁠⁠⁠>> Rebranding Rebrand: Jaguar Rebrand and More⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠>> Theater of Brand: Story, Script, Performance⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠About Motif Brands: MotifBrands.com

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(136)

Will AI Shopping Agents Choose Your Brand?

Will AI Shopping Agents Choose Your Brand?

AI shopping agents are changing how customers discover, compare, and choose brands. If an AI assistant is researching options for your next customer, will your business make the shortlist?For years, a...

6 Loka 25min

Why Slim Jim Lost a $12 Billion Market It Invented

Why Slim Jim Lost a $12 Billion Market It Invented

With meat sticks at every store now, what happened to Slim Jim?In the 1990s, Slim Jim was everywhere. MTV. ESPN. WWF. Disney Channel. Randy "Macho Man" Savage shouting "Snap into a Slim Jim!" The bran...

29 Syys 28min

Why We Let AI Write Our Emails But Not Our Love Letters

Why We Let AI Write Our Emails But Not Our Love Letters

A Twilight Zone episode from 1959 predicted the AI debate we're having right now....A man imprisoned on a distant moon is given a robot companion; one that looks human, talks human, learns him, plays ...

22 Syys 23min

Why Winning Your Market Feels Like Losing

Why Winning Your Market Feels Like Losing

There's a reason you haven't fully committed to a specific market. And it's not because you don't know who your customer is....It's because your brain is wired to feel the loss of everyone you're sayi...

15 Syys 19min

iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.

iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.

Apple just announced the iPhone Duo... a $2,000 foldable phone. The tech world has opinions, but the conversation nobody in the brand world is having yet is the more important one.In 2020, Microsoft r...

10 Syys 15min

AI Agents Are About to Live Inside Your Brand

AI Agents Are About to Live Inside Your Brand

AI agents aren't coming... they're here. And very soon, they won't just be working for businesses, they'll be working for consumers, making purchasing decisions, filtering out brands, and interacting ...

8 Syys 24min

Why Your Competitor Is Beating You

Why Your Competitor Is Beating You

You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the business.That's not a wor...

1 Syys 16min

Strategy vs. Positioning: Why You're Doing Them Backwards

Strategy vs. Positioning: Why You're Doing Them Backwards

Frustrated why the market still doesn't see your business the way you want to be seen?The problem isn't the execution. It's the method.In this solo episode of Brandy, Reilly Newman breaks down the rea...

25 Elo 28min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
rss-startup-ministerio
rss-hereilla
oppimisen-psykologia
rss-paasipodi
rss-kaupan-tila
rss-rahamania
rahapuhetta
rss-karon-grilli
asuntoasiaa-paivakirjat
rss-viisas-raha-podi
rss-elama-jota-rakastat
rss-inderes
inderespodi