Farm4Profit Podcast20 Maalis 2025

Does Your Farm have a Brand? Perspective & Storytelling w/ Lo Schmid

With a degree in marketing from Bowling Green State University and over seven years of experience, Lauren specializes in branding, web design, photography, and videography—helping businesses in and out of agriculture establish strong, authentic brands. She’ll share insights into storytelling, digital trends, the role of AI in marketing, and how print and online media serve different purposes.

We’ll also chat about her life on the farm, raising Chianina-Chiangus cattle, showing pigs, and balancing family life with business. Plus, she’s expanding her team this winter—so if you’re in the market for a career in ag marketing, now’s the time to tune in!

In this episode, we sit down with Lauren Schmid-Brough to explore the intersection of agriculture, marketing, and entrepreneurship. As a fifth-generation farmer and owner of Lauren Schmid Marketing and Design, Lauren brings a unique perspective on branding, storytelling, and digital strategy for ag businesses.

We discuss her background in farming, her involvement in FFA and 4-H, and her experience raising cattle and show pigs. Lauren shares how she turned her passion for agriculture and design into a successful business, offering branding, web design, videography, and more. She also dives into the role of AI in marketing, the importance of brand authenticity, and how businesses can create an impactful online presence.

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