Art of Procurement7 Huhti 2025

792: Catalyst LA Sneak Peak: Procurement's New Transformation Playbook with Natasha Gurevich

"Transformation is not just about how it's going to impact procurement, but about how it's going to impact the entire enterprise through the efforts that will be happening within the procurement function." - Natasha Gurevich, Founder & CEO, Candor Procurement

Going through procurement transformation without the right approach in place and without support from the business is a bit like sailing into a storm… with a blindfolded crew. Your chances of making it to the other side in better shape than you started are slim to none.

In this Art of Procurement podcast episode, co-hosts Philip Ideson and Kelly Barner speak with returning AOP guest Natasha Gurevich. Natasha is a former CPO of Nike and Salesforce, and she is currently the Founder and CEO at Candor Procurement.

This wealth of procurement leadership makes Natasha the perfect mainstage guest at Art of Procurement's upcoming live, in-person event – Catalyst LA – taking place on May 6, 2025, in Los Angeles, California.

In this episode, Natasha explains why Catalyst LA promises to be one of the most unique and value-generating procurement events she's ever attended and what attendees can expect to take away from the event.

Natasha also discusses:

The difference between business-as-usual changes and full-scale transformation, and why transformation is such an urgent priority for so many procurement teams this year
How CPOs and CFOs look at transformation differently, including ways to bridge that perception gap
Why rethinking the current operating model is top of mind for most procurement leaders right now, and what Catalyst LA can do to help

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