Beautycon's Moj Mahdara: 'Experiential retail and e-commerce is how we scale'

Beautycon's Moj Mahdara: 'Experiential retail and e-commerce is how we scale'

When Moj Mahdara took the role as Beautycon CEO, she wasn't particularly interested in beauty. To this day, she doesn't wear makeup herself. What she was attracted to was the unique community and fandom around Beautycon, and finding a way to take it to the next level. In the years since, Mahdara has continued to push the boundaries of Beautycon, expanding into new markets with Beautycon POP, moving into larger venues and continuing to find ways to make the event more inclusive and community-driven. For this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sat down with Mahdara days before Beautycon NYC to discuss the not-so-average Beautycon attendee, the emerging competition in the space and the plan to scale through retail.

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Jaksot(406)

Why does this Estée Lauder-owned brand keep reformulating its hero products?

Why does this Estée Lauder-owned brand keep reformulating its hero products?

What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech...

8 Loka 27min

Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out

Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out

Over the past week, the internet has been ablaze discussing the beauty industry’s biggest controversy of the year. From social media to global news outlets, everyone is talking about something that’s ...

1 Loka 34min

How to make it in Sephora with Ilia Beauty founder Sasha Plavsic

How to make it in Sephora with Ilia Beauty founder Sasha Plavsic

What does it take to thrive within the notoriously competitive world of Sephora? In many ways, Ilia Beauty is a case study in success in America’s biggest specialty beauty retailer. The brand has th...

24 Syys 35min

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

What does it take to win Allure’s Best of Beauty awards? In today’s episode of the Glossy Beauty Podcast, Allure editor-in-chief Jessica Cruel sits down with host Lexy Lebsack to unpack the ins and o...

17 Syys 40min

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty ...

10 Syys 25min

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

CPG disruptors have entered just about every legacy category over the past few years in hopes of capturing bored consumers looking for more interesting everyday products. We’ve seen this play out ac...

3 Syys 28min

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

There’s an interesting tension happening in the beauty industry today around makeup. Last year, consumer beauty publications and industry executives heralded 2026 as the year bold, maximalist makeup...

27 Elo 36min

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. “Women in midlife go through amazing changes with their hormones, … [and] o...

20 Elo 32min

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