Build Your Copywriting Business30 Huhti 2025

How Do I Write an About Page? [Copywriting Tips] (Episode 227)

About pages are SO important: They’re often the most visited page after the homepage.

But so many copywriters get the purpose of these pages so, so backwards.

As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)

Effective about pages convey to the user what the company can do for them.

Why should they go with this business over a competitor?

Why should they trust this business to solve their challenge or fulfill their need?

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.

So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.

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Jeff Goldblum Helped Him Land His First Clients - Eli's Story (Episode 296)

OK, OK, you know I hate click bait. But Jeff Goldblum really did help Eli land his first clients—for piano lessons. Wait, what?! On this episode of the Build Your Copywriting Business podcast, Eli g...

7 Loka 37min

Lessons from our first copywriting jobs (Episode 295)

Time to hop in the way, way back machine, friends! We're sharing the good, the bad, and the, yes, ugly lessons we learned from our first copywriting clients, including how Kate missed a client meetin...

30 Syys 31min

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry? Join the club. Gee, it’s almost as if it benefits the media and the AI companies for us to...

23 Syys 1h 14min

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients...

16 Syys 45min

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...)....

9 Syys 36min

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...

2 Syys 27min

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. That me...

26 Elo 46min

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Elo 30min