165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Giving spotlight to a game-changing snack company that’s literally saving our livers one chip at a time (while tasting incredible) — Ancient Crunch. Founder Steven Rofrano started his journey with a simple question: why are we still putting seed oils in everything? This led to Steven challenging himself to create chips that actually nourish, rather than destroy cellular health. Remember: Americans used to spend 30% of their income on food in the 1950s. Today, it’s just 11%. We’ve sacrificed quality for quantity, and our health is paying the price. MASA CHIPS - GET 20% OFF YOUR FIRST ORDER: https://bit.ly/40LVY4y Join the Ultimate Human VIP community and gain exclusive access to Gary Brecka's proven wellness protocols today!: https://bit.ly/4ai0Xwg Connect with Steven Rofrano: Instagram: https://bit.ly/435ybxf TikTok: https://bit.ly/4j0p9WP X.com: https://bit.ly/3GSTZmS LinkedIn: https://bit.ly/454xu8v Thank you to our partners: H2TABS - USE CODE “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg BODYHEALTH - USE CODE “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV BAJA GOLD - USE CODE "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa EIGHT SLEEP - SAVE $350 ON THE POD 4 ULTRA WITH CODE “GARY”: https://bit.ly/3WkLd6E COLD LIFE - THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp WHOOP - GET 1 FREE MONTH WHEN YOU JOIN!: https://bit.ly/3VQ0nzW VANDY - USE CODE “ULTIMATE20” FOR 20% OFF: https://bit.ly/49Qr7WE AION - USE CODE “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD HAPBEE - FEEL BETTER & PERFORM AT YOUR BEST: https://bit.ly/4a6glfo CARAWAY - USE CODE “ULTIMATE” FOR 10% OFF: https://bit.ly/3Q1VmkC HEALF - GET 10% OFF YOUR ORDER: https://bit.ly/41HJg6S BIOPTIMIZERS - USE CODE “ULTIMATE” FOR 10% OFF: https://bit.ly/4inFfd7 RHO NUTRITION - USE CODE “ULTIMATE15” FOR 15% OFF: https://bit.ly/44fFza0 GENETIC TEST: ⁠https://bit.ly/3Yg1Uk9 Watch the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka: Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X.com: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps: 00:00 Intro 02:20 Steven Rofrano’s Story and Journey to Masa Chips 08:23 Why Remove Seed Oils in Our Diet? 19:27 Non-Organic & GMO-Foods Toxicity 20:34 Founding of Ancient Crunch (Masa Chips) 28:08 Nutrient Density in Foods 32:41 From 30% to 11% Household Budget for Food 35:02 Masa Chips Production vs. Big Snack Industry 39:28 Avoidance of Using Artificial Additives & Preservatives 49:20 Where is Ancient Crunch Going? 52:53 Sourcing of Raw Ingredients 57:07 Final Question: What does it mean to you to be an “Ultimate Human?” Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation. Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature. Learn more about your ad choices. Visit megaphone.fm/adchoices