Supply Chain Decoded | Feat. Kara Smith Brown, LeadCoverage & author of Amazon bestseller, "The Revenue Engine"

In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Kara Smith Brown, founder and CRO of LeadCoverage, and author of the Amazon bestseller The Revenue Engine to break down what most supply chain companies get wrong about marketing and go-to-market strategies. Kara shares how getting fired (and making babies) sparked her entrepreneurial journey, and how a kismet collaboration with co-founder Will Haraway led to the creation of LeadCoverage. From there, she’s helped drive hundreds of millions in revenue for clients by shifting them from outdated tactics (hello, cold calls) to modern, data-driven strategies centered on sharing good news, tracking interest, and following up. This episode tackles: - The #1 mistake companies make before launching a marketing campaign - The difference between strategic intent data and AI—and why lumping them together is a big problem - Why follow-up is a lost art and 35 touch points might just be your magic number - How Kara’s framework works for scrappy startups and enterprise giants alike - What “random acts of marketing” really look like (and how to sniff them out) - The story behind her viral Girl Scout cookie experiment and its surprising freight lessons Whether you’re a marketer, a founder, or anyone in between, Kara’s straight-shooting advice will challenge you to think deeper, measure smarter, and lead better. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.