The SportBusiness Podcast16 Touko 2025

Size matters: will expanding the WWC swell Fifa's coffers?

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Jonathan Rest and Ben Cronin explore the wider implications of Fifa’s news, released last week, that the Women’s World Cup will expand to 48 teams from 2031 onwards – and what it could mean for broadcasters and sponsors.

Frank Dunne explains how DAZN are defying industry expectations in their sublicensing of Fifa Club World Cup media rights, and Ben sheds further light on the exclusive he broke last month on Jeep and Visit Detroit’s shirt sponsorship of Italian Serie A club Juventus.

We also take a look at a potential TV blackout of one of the biggest club finals in Canadian broadcast history and discuss Euroleague’s decision to move its Final 4 tournament to Abu Dhabi.

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Host: Catherine Davies

Contributors: Jonathan Rest, Ben Cronin, Frank Dunne

Editor: Lumi Lehmuskallio

Sources:

1. Women’s World Cup next up for Fifa expansion

2. DAZN’s Club World Cup sublicensing defies industry expectations

3. Juventus locks in Jeep, Visit Detroit shirt deals

4. EXCLUSIVE: Jeep, Visit Detroit mull joint Juventus deal

5. Canadian watchdog: Rogers carriage stance ‘disadvantages’ OneSoccer

6. Euroleague, IMG seal Abu Dhabi trip for Final Four

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