The SportBusiness Podcast30 Touko 2025

Making it Relevent: New Uefa agency team assembled

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Jonathan Rest, Martin Ross and Ben Cronin weigh in on how senior hires made by Relevent Sports Group and its newly-created special purpose vehicle will tackle the commercialisation of Uefa club competitions.

Ben sheds light on Everton’s new stadium naming rights deal with local law firm Hill Dickinson, and Jon and Martin explore the issue of international federation finances, shining the spotlight on the International Table Tennis Federation – which has turned its first profit since 2018.

Plus, we take a look at who’s watching Michael Johnson’s Grand Slam Track as it heads into its third event in Philadelphia and, finally, a toss-up between Pro D2 rugby or a new family car – measuring the price of sports rights in vehicles!

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Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. EXCLUSIVE: Leadership team installed for Relevant’s Uefa remit

2. Relevent to set up devoted Uefa club business arm

3. Hill Dickinson gets community rights in Everton stadium deal

4. The Stadium Naming Rights Report: Buy Now

5. ITTF edges into the black for first time since 2018

6. Sörling nets new ITTF term in hotly disputed election

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