The SportBusiness Podcast13 Kesä 2025

That's all Folks - WBD splits networks, streaming units

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Jonathan Rest and Martin Ross take a deep dive into Warner Bros. Discovery’s decision to separate the company into two divisions – Global Networks and Streaming & Studios – and what that could mean for the business, especially its cable sports channels in the US and a $3bn+ annual outlay on premium sports rights.

Matthew Glendinning takes us through the Fifa World Cup 2026 Host City Supporter programme and how many cities are struggling to reach their targets, and Jon gives us the lowdown on Major League Baseball’s move to team up with – and take an equity stake in – creator-led media company JomBoy Media.

We also look ahead to the Fifa Club World Cup, kicking off this weekend across the US, and tip our hat to our many listeners from 64 countries around the world.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

1. WBD unbundles cable networks, streaming units

2. Pressure builds on World Cup Host City Supporter sales

3. MLB embraces content creators in Jomboy move

4. NFL, MLB seek influencer marketing hires

5. Fanatics Events unveils $2m pros v fans content

6. YouTube backs PGA Tour’s Creator Classic Series

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