The Move13 Marras 2024

The Move in Marketing Through a Healthcare Crisis with Amy Comeau

Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing

In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic.

Key themes include the evolution from traditional to data-driven marketing, fostering a resilient team, leadership and empathy in crisis, and managing mental health. Learn about Amy's leadership strategies, the impact of the pandemic, and the importance of human connection and self-care. The episode also highlights her journey of writing her book inspired by her experiences during the pandemic.

00:00 The Unexpected Call: Handling the Ebola Crisis

01:14 Introducing Amy Comeau: A Journey Through Healthcare Marketing

04:06 From Opera to Healthcare: Amy's Career Transition

05:16 Navigating Challenges: From 9/11 to Emory Healthcare

13:53 Building a Data-Driven Marketing Team

25:59 The Onset of COVID-19: Early Days and Initial Reactions

36:31 Leadership Reflections During Crisis

36:59 Addressing Social Unrest and Team Diversity

40:07 Empathy in Leadership

42:49 Navigating Pandemic Challenges as a Parent

46:46 Healthcare Marketing Evolution

53:53 Personal Struggles and Mental Health

01:04:39 Hybrid Work and Future of Marketing

01:07:45 Final Thoughts and Takeaways

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