Decoding the Gurus10 Kesä 2022

Interview with Nathan Allebach on Online Brands, Weird Twitter & that Steak Umms Account

In a way, we're all managing our personal brand in the infosphere aren't we? But Nathan Allebach, in a far more tangible way, really does manage brands - not just his own, but also for companies. And in managing the Steak-Umm brand on twitter, he drew attention by being one of the first to adopt a personal, authentic, and informative style - covering topics far beyond the world of frozen processed steak. Far from providing the typical zero-calorie bland corporate platitudes, Nathan quickly drew attention by delivering substantial threads on weighty topics like conspiracism and online disinformation. He played a delicate game of being edgy without being snarky or combative, providing informative and positive intellectual fare, nourishing both the hearts and minds of twitter users everywhere. As a hardened and savvy longtime twitter user, he's got a good understanding of the weirdness of Being Online, and the various ways to do so.

So, we were glad to have a chance to meat Nathan (virtually of course, not in the flesh), to get his insights on navigating the online world, on what it means to See and Be Seen there, and his personal approach to Doing It Right. He didn't share any Convenient Meat Recipes For Busy Professionals though, weirdly enough... Maybe we'll have to get him back for that.

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Jaksot(265)

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Candace Owens, Part 1: Charlie Kirk and the Cosmic Conspiracy

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21 Syys 1h 42min

Gurometer Triple Threat: Professor Jiang, Mel Robbins & Jimmy Carr Patreon Preview

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14 Syys 59min

Supplementary Material 55: Nature Debates, Murder Drone Conspiracies, and Podcast Vibes

Two academic windbags attempt brief discussions of the controversy at Nature, Bret’s newest conspiracy theory, and the latest vibe sessions in Podcastistan. It goes about as well as expected.The full ...

8 Syys 34min

Mel Robbins, Part 2: Matt & Chris manifest their fully actualised future selves

In Part Two of our decoding of Mel Robbins, things take a practical turn. But before we get to preoccupied with all that, why don't you pause, take a breath, and, in the context of your body, write do...

30 Elo 1h 42min

Supplementary Material 54: Solarpunk Pecan Pie, Northern Irish Sushi, & the Discourse Meat Grinder

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Mel Robbins, Part 1: The Hard Science of Manifestation

Are you tired, stuck, or inconveniently constrained by reality? Good news: you may simply be imagining the wrong one.In Part One of our decoding of Mel Robbins, we explore the world of a self-help mog...

25 Elo 2h 4min

Jimmy Carr & Joe Rogan: The Jester & the Khan

Joe Rogan, the Great Khan of podcasting, is once again receiving a travelling jester at court. This time it is Jimmy Carr who arrives bearing gifts: pop evolutionary psychology, dubious history factoi...

17 Elo 2h 54min