Business of Apps Podcast7 Heinä 2025

#238: Stand out with smarter mobile messaging with Jason Lyman, Chief Marketing Officer at Customer.io

In today’s crowded, AI-fueled landscape, it’s not enough to just have messaging — it has to stand out. In this episode, I’m joined by Jason from Customer.io to unpack what makes great mobile messaging work: from building frameworks rooted in value and differentiation, to using first-party data to deliver the right message at the right moment.

We’ll talk strategy, execution, and the tools that help brands stay personal, timely, and unmistakably themselves — even at scale.

Today’s topics include:

Jason Lyman''s bio
What is Customer.io
How brands can can use AI but stay authentic
The role of first-party data in making messaging more timely and relevant
Timing and channels for effective mobile messaging
Common mistaken made at personalizing messaging at scale
Balancing automation with authenticity

Links and Resources:

Quotes from Jason Lyman

"Yeah, this is an interesting paradox that we've kind of created for ourselves. We have all these incredible tools like AI recommendations, powerful automation, sophisticated targeting, but everybody's using that playbook. And I think the result is customers are getting bombarded with messages that sounds very, very similar. so standing out needs to be less about being louder or frequent, and it needs to be focused around being more authentic."

"So, first party data is absolutely the future, especially with privacy regulations that are tidying up across the globe. So here's what I see happening. think gold marketers are sitting on these gold mines of customer data, but they're not using it effectively. know, a lot of people are, are thinking about segmentation in a very traditional way."

Host

Business Of Apps - connecting the app industry since 2012

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