2021: TAG Heuer x Porsche - an alliance forged by innovation

Season 1: The TAG Heuer Carrera | Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon. Discover how the Swiss watchmaker is writing a new, exciting chapter in the story of the Carrera.  reimagined the Carrera for the future.   References featured in the episode:  TAG Heuer Carrera Chronograph, Reference CBS2212.FC6535 (Image) TAG Heuer Carrera Chronograph, Reference CBS2210.FC6534 TAG Heuer Carrera Chronograph Tourbillon, Reference CBS5010.FC6543   Show notes: 0:10 Live from Watches & Wonders 2023 0:26 The Carrera journey  0:52 Three new Carrera references    1:18 One chronograph, two different takes 1:51 Hello, revolutionary ‘Glassbox’ 2:11 The ‘reverse panda’ returns 2:44 Meet TH20-00, the newly evolved version of the Heuer 02 movement 3:19 The new TAG Heuer Carrera Chronograph Tourbillon

28 Maalis 20234min

Season 1: The TAG Heuer Carrera | Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury.    Image: TAG Heuer Carrera, Reference CAR2C10.FC6323   Show notes: 0:35 Late-2000s: Carrera as the foundation for new technologies  1:15 From accessible to luxury with LVMH      1:41 Monaco V4 and new Carrera watches  2:35 High frequency chronograph   3:07 Unique magnetic pinions    4:15 Carerra: the archetypal chronograph

22 Maalis 20235min

Season 1: The TAG Heuer Carrera | In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heuer. A decade later, the strong desire to strengthen the brand identity was finalized by the return of both the Carrera and Jack in 1996 at the Monza Grand Prix.    Image: TAG Heuer Carrera, Reference CS3110   Show notes: 0:29 Arrival of quartz watches puts pressure for Swiss watchmakers  1:14 Financial pressures and departure of Jack Heuer from the company    2:13 The birth of TAG Heuer 3:16 Monza Grand Prix 1996: the return of the Carrera   3:40 2447 Carrera makeover    4:29 1996: Jack Heuer returns

22 Maalis 20235min

Season 1: The TAG Heuer Carrera | This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the racing world and catapulted the gold 1158 CHN Carrera into a symbol of success.    Image: Heuer Carrera, Reference 1158 CHN   Show notes: 0:45 Tough time for Ferrari calls for better timekeeping  2:07 Heuer Centigraph: standard timekeeper for motorsport    2:25 Jack Heuer makes contact with Ferrari  3:22 Ferrari deal variations  4:08 1158 CHN Carrera: a gift for the Ferrari drivers     5:13 Heuer solidifies long-lasting relationship with motorsport

22 Maalis 20236min

Season 1: The TAG Heuer Carrera | In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969.    Image: Heuer Carrera, Reference 1153 N   Show notes: 0:27 March 1969: Jack Heuer & the dream team behind the first automatic chronograph movement  1:25 Other watchmakers race to develop the chronograph   1:39 Mid-1960s: drop in sales and exports intensify the need for innovation  2:01 Heuer: aviation and motorsport  3:19 The misunderstood 1163 Chronomatic Carrera    4:40 1970s: addition of silver dial and future changes

22 Maalis 20235min

Season 1: The TAG Heuer Carrera | Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world.    Image: Heuer Carrera, Reference 3147 N (Dato)   Show notes: 0:35 Date complication added to Carrera watches  1:00 1965: Jack Heuer and the Mad Men of Madison Avenue    1:57 Production flaw leading to iconic asymmetric design   2:32 Heuer x logos on dial: a surprising success   3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force  4:18 How the logo dials were created    5:24 Success of the chronograph novelty

22 Maalis 20236min

Season 1: The TAG Heuer Carrera | In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents of racing drivers Ricardo and Pedro Rodriguez inspired one of the most iconic watch collections ever created.   Image: Heuer Carrera, Reference 2447 S   Show notes: 0:50 Jack Heuer attends 12 Hours of Sebring in Florida - March 1962 2:29 First mention of the Carrera from the Rodriguez family   3:23 Registering the ‘Carrera’ name  3:45 1963: Arrival of the Carrera references 2447 and 3647  4:30 Enduring features of all Carrera collections 5:00 Unique features of early models   6:14 Late-1960s: ‘Panda’ and ‘Reverse Panda’

22 Maalis 20236min