2004: Crafting the Monaco V4

Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.   Image: TAG Heuer Monaco, Reference CS2110   Show notes: 0:48 The 1980s 1:28 Revisiting the Heuer heritage 2:13 A different approach to the Monaco 3:47 The Monaco for a modern era 4:23 A commercial success   6:00 A bright future

17 Touko 20247min

Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated Monaco reference came to light, becoming a collector’s favorite and one of the rarest Monaco watches ever. This is the story of Reference 74033 N, or as collectors like to call it, the ‘Dark Lord’.   Image: Heuer Monaco, Reference 74033 N   Show notes: 0:31 A dark time for the Monaco 0:53 Changing direction with the new Silverstone 1:24 The Monaco disappears from the catalog   1:43 The quartz crisis 2:05 The success of black-coated cases 2:30 A Monaco mystery    3:08 Back in black   4:16 One of the most sought-after vintage Heuers 4:48 What makes the ‘Dark Lord’ special 5:34 An unbelievably rare timepiece 6:16 The legacy of the watch 6:31 Inspiring the future

17 Touko 20247min

Season 3: The TAG Heuer Monaco | In this episode, we look at why the names ‘Monaco’ and ‘Steve McQueen’ have become inseparable decades after the watch and the superstar were brought together. We begin at Circuit de la Sarthe, home to the 24 Hours of Le Mans, and go all the way to the silver screen, where Steve McQueen wears the culture-defining Monaco in the movie ‘Le Mans’.   Image: Heuer Monaco, Reference 1133B   Show notes: 0:50 1970: Steve McQueen in Le Mans 1:07 McQueen’s passion project, ‘Le Mans’   2:28 McQueen meets Joe Siffert 3:15 McQueen wears the Monaco 3:48 ‘A tough sell’ 5:32 The evolution of the Reference 1133B   6:02 Pinning high hopes on ‘Le Mans’ 6:46 Plans to discontinue the Monaco

17 Touko 20247min

Season 3: The TAG Heuer Monaco | This season, we explore the history and heritage of the storied TAG Heuer Monaco. Flash back to 1969. As manual wind watches were losing ground to automatic models, Jack Heuer and an unusual team of collaborators established ‘Project 99’. This led to the creation of the now legendary Calibre 11 automatic chronograph movement and of course, the birth of the Monaco.   Image: Heuer Monaco, Reference 1133B Chronomatic   Show notes: 0:52 Manual wind vs. automatic 1:20 Enter Jack Heuer 2:08 Switching to automatic 2:17 Project 99 and the Calibre 11 3:02 The Monaco debut 3:37 What made the Monaco unique 4:29 The creative visionaries who wore the Monaco 4:48 A standout blue dial 5:54 Why Chronomatic? 6:16 Chronomatic: a collector’s delight

17 Touko 20247min

Season 1: The TAG Heuer Carrera | It’s the season finale, so we’ve decided to wrap up this epic story of the Carrera with something different. To celebrate the collection’s 60th anniversary, we’ve released a very special book titled TAG Heuer Carrera: The Race Never Stops. Actually, this isn't just any book; it's a time machine that takes you through the captivating history of the Carrera. Over six chapters, each representing a decade in the life of the collection, the book uncovers the enduring legacy of the Carrera. To give you a taste of what to expect from this book, Nicholas is going to share three extracts. From the Carrera Panamericana in Mexico to the Sebring Raceway in Florida to Maranello, the home of Ferrari in Italy, each of these extracts explore how the Carrera’s history was written on the racetrack. Ready? Let’s get this show on the road You can find TAG Heuer Carrera: The Race Never Stops in TAG Heuer boutiques and selected bookstores around the world: https://www.tagheuer.com/int/collection-carrera/carrera-book.html

19 Joulu 202314min

Season 2: TAG Heuer and the ocean | This time, we travel back to The America’s Cup in 1967. It was the year the racing yacht Intrepid stormed to victory. To commemorate Emil Mosbacher’s triumph, Heuer produced the iconic Reference 7754, or the Heuer Skipper. A timepiece that forever sealed TAG Heuer’s relationship with the ocean and sailing.   Image: Heuer Skipper, Reference 7754   Show notes: 0:40 The 1967 America’s Cup  2:20 Heuer Reference 7754, or the Heuer Skipper 4:16 The legacy of the Skipper   4:45 The evolution of the Skipper   Discover our latest model of the TAG Heuer Carrera Chronograph Skipper on tagheuer.com.

13 Heinä 20235min

Season 2: TAG Heuer and the ocean | In this episode, we explore the legacies of a range of Heuer chronographs with tide indicators. From the Seafarers of the 1950s and 1960s to the Solunargraph and the Mareograph, we sail through a decade of iconic timepieces.   Image: Heuer Seafarer, Reference 346   Show notes: 0:50 Meet the Heuer Seafarer 2:48 Reference 2444, the next iteration of the Seafarer 3:50 The iconic Reference 2446 Seafarer from the 1960s 4:47 The last Seafarer 5:07 The Solunargraph   5:43 The Mareograph

13 Heinä 20236min

Season 2: TAG Heuer and the ocean | In this second season, we explore TAG Heuer’s intimate connection with the ocean. We turn the clocks back to 1949, when Heuer was creating watches for Abercrombie & Fitch. Discover how a watchmaker, a physics teacher, and a passion for fishing and mushroom hunting led to the birth of the Solunar, the first wristwatch with a permanent tide indicator.   Image: Heuer Solunar, 1949 Reference  Show notes: 0:42 The Abercrombie & Fitch years 1:10 A challenge from Walter Haynes, President of Abercrombie & Fitch 1:59 How a tide indicator works  2:42 Mushroom hunting and a school physics teacher 3:14 The Solunar 4:30 The tide indicator on the Solunar

13 Heinä 20236min