
1860 - 2024: the history of TAG Heuer and motorsport
Season 4: The TAG Heuer Formula 1 | From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, across several decades. Buckle up, you’re in for a spectacular ride through the time. Image: TAG Heuer Formula 1 Chronograph x Red Bull Racing, Reference CAZ101AL.FT0852 Show notes: 0:39 TAG Heuer x motorsport 1:17 1911 to 1950s: A brief history 2:36 1960s: Jack Heuer and Jo Siffert 3:58 Jo Siffert and Steve McQueen 4:30 1970s: Heuer and Ferrari 4:58 The golden era 5:47 1980s: a fresh formula 6:27 1990s: the ultimate timekeeper 7:20 2004: the Indianapolis 500 7:52 2016: Oracle Red Bull Racing 8:26 A unique passion for motorsport
25 Marras 20248min

2000 - 2024: A race through the decades
Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength. Image: TAG Heuer Formula 1, Reference CAH1113.BA0850 Show notes: 0:39 LVMH: A new vision for the future 1:59 Repositioning the brand 2:53 New challenges 3:32 2004: The Formula 1 collection returns 5:00 2007: upgrading the collection 5:48 2010: rebooting the collection 6:28 A range of collaborations 7:16 TAG Heuer x Kith 7:36 The future of the Formula 1 collection
25 Marras 20248min

1988: Enter the chronograph
Season 4: The TAG Heuer Formula 1 | Flashback to 1988. As a company that had built its legacy on timekeeping, TAG Heuer decided to integrate the chronograph into the Formula 1 collection. In this episode, we explore how the complication contributed to the story of the timepiece. Image: TAG Heuer Formula 1 Chronograph, Reference 472.513 Show notes: 0:33 A return to the chronograph 1:57 1988: The chronograph makes its debut 2:39 The Senna chronograph 3:17 Pure quartz 5:13 TAG Heuer: a globally recognized name
25 Marras 20246min

1986: The rise of a cult classic
Season 4: The TAG Heuer Formula 1 | The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is the story of how the bold and colorful range of timepieces went on to capture the zeitgeist and become something of a cult classic. Image: TAG Heuer Formula 1 Chronograph, Reference 384.513 Show notes: 1:27 Techniques d'Avant-Garde 2:44 TAG enters Formula 1 3:27 1986: A landmark year 4:58 A new opportunity 5:42 The Formula 1 collection is born 6:28 A ‘rainbow of colors’ 7:32 A cult collector’s item 8:09 Capturing the zeitgeist
25 Marras 20249min

2024: the Monaco Split-Seconds Chronograph (Live from Watches & Wonders 2024)
Season 3: The TAG Heuer Monaco | Live from the TAG Heuer booth at Watches & Wonders 2024 in Geneva, Nicholas Biebuyck introduces the latest iteration of the Monaco. Meet the TAG Heuer Monaco Split-Seconds Chronograph, the first-ever mechanical split-seconds chronograph created by TAG Heuer. Image: TAG Heuer Monaco Split-Seconds Chronograph, Reference CBW2181.FC8322 Show notes: 0:20 Introducing the new TAG Heuer Monaco Split-Seconds Chronograph 0:50 The rattrapante complication 02:13 Key features of the watch 02:35 Sharing codes with the original Monaco
17 Touko 20243min

2022: TAG Heuer x Gulf - an indelible partnership
Season 3: The TAG Heuer Monaco | In this episode, we explore one of our most iconic partnerships: TAG Heuer x Gulf. We take you on an exhilarating journey. From the origins of the iconic Gulf livery in the 1970s to the latest iteration of this glorious partnership: the TAG Heuer Monaco Chronograph x Gulf. Image: TAG Heuer Monaco Chronograph x Gulf, Reference CBL2115.FC6494 Show notes: 0:45 The history of TAG Heuer x Gulf 1:22 J.W. Racing 2:09 The story of the Gulf livery 3:14 2007: the TAG Heuer Monaco Gulf 3:41 2016: a joint relationship 4:08 Successive iterations 4:19 2022: the TAG Heuer Monaco Chronograph x Gulf 4:56 Debut at the Monaco Historic Grand Prix 2022 5:22 Going back to the golden age of motor racing 6:04 Winning the Iconic Watch prize at the GPHG
17 Touko 20246min

2004: Crafting the Monaco V4
Season 3: The TAG Heuer Monaco | This time, we uncover the story behind the incredible TAG Heuer Monaco V4. From its design and development to its finer details and legacy, this horological masterpiece paints a direct line between watchmaking and motorsport. Image: TAG Heuer Monaco V4, Reference WAW2080 Show notes: 0:31 The LVMH Group: a new era begins 1:21 Revisiting Heuer’s roots 1:44 Concept pieces 2:29 Developing the Monaco V4 6:05 The launch of the Monaco V4 6:15 A number of different editions 7:46 The name ‘V4’
17 Touko 20249min