1980s: Finding the right formula

Season 1: The TAG Heuer Carrera | In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.   Image: Heuer Carrera, Reference 3336   Show notes: 0:35 The Pre-Carrera references: 2444, 3336, 2447 1:28 Carrera Panamericana: the legendary race that inspired the collection 2:54 Porsche x TAG Heuer shared history with Carrera Panamericana  3:50 Heuer history: timekeeping and stopwatches  4:03 Increased demand for watches after World War 2 4:20 Military watches that inspired performant wristwatches  5:02 1950s references inspired by modern designs of the time 6:02 1959 - The year Jack Heuer joined the business

22 Maalis 20236min

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera. Hop into this time machine and discover how everything is simply A Matter of Time.

8 Maalis 20231min