2000 - 2024: A race through the decades
A Matter of Time25 Marras 2024

2000 - 2024: A race through the decades

Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength.

Image: TAG Heuer Formula 1, Reference CAH1113.BA0850

Show notes:

0:39 LVMH: A new vision for the future

1:59 Repositioning the brand

2:53 New challenges

3:32 2004: The Formula 1 collection returns

5:00 2007: upgrading the collection

5:48 2010: rebooting the collection

6:28 A range of collaborations

7:16 TAG Heuer x Kith

7:36 The future of the Formula 1 collection

Jaksot(26)

1950s: The pre-Carrera years

1950s: The pre-Carrera years

Season 1: The TAG Heuer Carrera | In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.   Image: Heuer Carrera, Reference 3336   Show notes: 0:35 The Pre-Carrera references: 2444, 3336, 2447 1:28 Carrera Panamericana: the legendary race that inspired the collection 2:54 Porsche x TAG Heuer shared history with Carrera Panamericana  3:50 Heuer history: timekeeping and stopwatches  4:03 Increased demand for watches after World War 2 4:20 Military watches that inspired performant wristwatches  5:02 1950s references inspired by modern designs of the time 6:02 1959 - The year Jack Heuer joined the business

22 Maalis 20236min

Coming Soon : A new podcast by TAG Heuer

Coming Soon : A new podcast by TAG Heuer

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera. Hop into this time machine and discover how everything is simply A Matter of Time.

8 Maalis 20231min

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