E094 - Rupert Dean: CEO and Co-Founder - X+WHY

Another brilliant episode of Season 2 of the Wear Many Hats podcast!

This time, we sit down with Rupert Dean, CEO and Co-Founder of X+WHY, to hear his remarkable journey, from corporate law to building one of the UK’s fastest-growing flex-space and members club brands.

Rupert shares how a chance opportunity in Africa sparked his love for property, why he believes workspaces should feel like home, and the lessons he’s learned from scaling to 14 sites while staying true to a mission of people, planet, and purpose.

We also dive into how office culture is changing, how landlords can future-proof their buildings, and why hospitality-led workspaces will define the next chapter of commercial property.

A brilliant episode for anyone navigating leadership, property, or modern workplace strategy.