Selena's Billion-Dollar Empire: Rare Beauty, Wizards Reboot, and Wedding Bells

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Selena Gomez has been at the center of a vibrant summer, balancing the rare blend of privacy and public curiosity that defines her star power. Just this week, Selena made waves on Instagram with a series of never-before-seen summer snapshots, sharing moments of downtime from an otherwise packed professional schedule. The carousel featured her fiancé Benny Blanco, confirming their happy, under-the-radar engagement, and included candid images of Selena delighting in a Wizards of Waverly Place rewatch and enjoying dinner with her longtime friend and Wizards co-star Jennifer Stone. The nostalgia was perfectly timed, as Selena has been both producing and making guest appearances in the reboot series Wizards Beyond Waverly Place, which has just wrapped its second season of filming according to coverage from AOL and Elle. Disney diehards and new audiences alike have reason to celebrate this return, as the reboot brings legacy characters and fresh faces together—with Selena’s presence a key part of the project.

Beyond the small screen, Selena’s business acumen is back in the headlines. Women’s Wear Daily and growth strategy analyses from outlets like Gracker and Brand Vision underscore Rare Beauty’s outstanding year: revenues have soared past half a billion dollars, and analysts now value the brand north of 2.7 billion, bolstered by viral products like the Soft Pinch Liquid Blush. Selena remains hands-on and deeply mission-focused with Rare, declining outside investment and prioritizing mental health advocacy through the Rare Impact Fund. Rumors buzzed last week about a possible sale or IPO for Rare Beauty; Selena addressed these in an interview, emphasizing her focus on product innovation and her gratitude for fans rather than financial logistics, while confirming she’s launching Rare’s debut perfume soon.

Music hasn’t taken a back seat. Selena is nominated for two MTV Video Music Awards for her “Sunset Blvd” video, keeping her pop influence as relevant as ever. Meanwhile, her acting career is on a high as she recently wrapped filming the fifth season of Only Murders in the Building, which is slated to premiere on September 9.

Social media has set reminders for fans: Selena appears on the Therapuss with Jake Shane podcast this week, a rare, long-form interview offering a likely candid look at her current mindset. Wedding plans with Benny Blanco are still on the back burner—with Benny recently telling Jake Shane they’ve been too busy to start planning but are excited to finally set aside time for it this summer. For a star with a billion-dollar business empire, multiple prime-time projects, and a romance that’s still headline news, Selena Gomez is defining a new era of power, presence, and unapologetic self-direction.

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