BA Brew - A Business Analysis Podcast8 Elo 2025

Business Service Architecture (feat. Debra Paul and Jonathan Hunsley)

hat is Business Service Architecture, and why is it important to business change professionals? In this BA Brew, Debra Paul and Jonathan Hunsley, authors of Business Architecture: A Comprehensive Guide, answer these question, and more. All too often, services and products just don’t work, resulting in poor outcomes for customers and other stakeholders. Business Service Architecture takes an ecosystem view, looking at how the architecture of a product or service can be better designed.

Topics discussed in this BA Brew include:

How end-to-end thinking and taking customer feedback on board helps to eliminate ‘pain points’
How collaboration feeds into continuous improvement
Why getting it right matters, and the challenges and opportunities involved

The brew also explores:

Ecosystems, building blocks and capabilities of the service architecture
Business service architecture techniques (including value streams; SIPOC; business activity models; service blueprints and the CALM framework).

If you liked this BA Brew, you may be interested in the following:  

This article compares the Business Analysis and Business Architecture roles, in particular their respective Service Frameworks.
Find out more about AssistKD’s Business Service Architecture course here.
Find out more about AssistKD’s Architecture courses here:
This BA Brew on Strategy and Business Architecture features Vicky Rothwell, a contributing author to Business Architecture: A Comprehensive Guide:.
Scroll through our bitesize learning videos and you will find ‘What is Business Architecture’ and ‘What is Enterprise Architecture’:
This BA Brew focuses on ‘Business Architecture: a comprehensive guide’:
Business Architecture: a comprehensive guide is available from the BCS book shop, and also on Amazon.

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