Selena Gomez: Billion-Dollar Beauty, Secret Weddings, and Redefining Stardom

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Selena Gomez has been turning heads with every move lately and in the past few days her whirlwind of activity has kept fans, the press, and the business world all watching closely. The pop superstar and Rare Beauty mogul caused a major stir after attending rapper Lil Dicky’s wedding with fiancé Benny Blanco just days ago. Parade reports Selena stunned in a fiery red Cult Gaia halter midi dress while Benny’s mom, Sandy Levin, and sister-in-law Evi Levin both joined her in matching red, resulting in a social media moment that had fans buzzing. The snaps, which Selena herself shared on Instagram with the caption About last nights wedding, instantly ignited rumors of a secret marriage with SZA and Rachael Ray commenting in confusion, though it was solely a guest appearance. Selena and Benny got engaged in December 2024 yet, as she clarified on the Therapuss podcast with Jake Shane last week, wedding planning is still on hold while each focuses on personal projects. She gushed, I just have never really felt so sure about something and promised fans the planning will start in earnest soon.

Switching from weddings to the business world, Selena just notched an extraordinary milestone. The Tradable revealed her net worth has soared to about $1.3 billion, making her not merely the richest Disney alumna ever but a full-blown business magnate. Bloomberg calculates that a staggering 81 percent of her fortune stems from Rare Beauty, which generated 370 million dollars in sales in just 2024. The brand’s success is driven both by affordable, accessible products and its outspoken support for mental health—a cause Selena publicly champions. The Rare Impact Fund, funded partly from beauty sales, has already contributed sixteen million dollars to organizations worldwide as reported by AOL, and Selena plans to raise 100 million eventually.

In music and media headlines, Selena made news with her openness about her older tracks. In a recent Therapuss podcast appearance, she revealed she’s itching to rerecord her 2011 empowerment anthem Who Says, saying, I need to redo it. I should recut it, and admitted she dreams of performing it on tour again—fueling rampant social media chatter about a possible new release or comeback performance, though nothing has been formally announced yet.

October is shaping up for another high-profile public appearance: Selena will attend the Most Powerful Women Summit in Washington DC alongside Rare Beauty executive Elyse Cohen to discuss mental health and business leadership, confirmed by both the event’s Instagram and fan outlets.

On social, Selena’s posts from the wedding—and her billion-dollar success—have been widely shared and discussed, bringing a fresh spotlight to her uniquely open, authentic public persona. Press such as NewsBytesApp and Harpers Bazaar emphasize that she’s redefining what it means to be a modern star: blending authenticity, vulnerability, and relentless ambition. Amid rumors and wishful fan speculation, only the headlines of the past days are certain—Selena Gomez is at the height of power, popularity, and influence, securing her legacy both far beyond and right at the center of pop culture.

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