Brand Strategy Unwankified2 Loka 2022

26. Preventing Budget and Timeline Blowouts

Budget and timeline blowouts are a reality for any creative business at one time or another. But they shouldn’t be the norm. I think the main reason they happen is because the stakeholders involved didn’t have realistic expectations in the first place. In this episode of The C Word Podcast, I share my key tips for stopping or minimising budget and timeline blowouts: ✨Detailed scope – Be clear on the deliverables and what is and isn’t included ✨Clear process - Ensure everyone understands the full extent of what’s involved ✨Step out every stage in detail - If it’s too broad you’ll overlook stages that take time ✨Agree the timelines - Don’t be tempted to truncate or shorten timeframes and be realistic about how long things take ✨Lock it in - Set aside meetings and time to do the work up front ✨Enough time for review, feedback and revisions - Be clear on when the client will get work for review and when they need to respond with feedback ✨Communicate well and often with your client - Give regular updates - Let them know straightaway if something is out of scope or if there are potential delays ✨Penalties for delays - This can be a good motivator to keep your client on track - Give the client plenty of warning and make it clear up front, the relationship is important ✨Hold yourself accountable - Stick to the timeline - Keep your energy up to maintain the momentum

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136. Andy Starr on Messiness, Disruption and Advantage

Andy Starr told me in this podcast he's not a master. He lied. Or at least I disagree. In this expedition through what's wrong, right, problematic, and possible in the disciplines surrounding brandin...

7 Loka 1h 21min

135. Never Have I Ever: The Brand Strategy Edition

Maybe there isn't one RIGHT way to do brand strategy. But there is a WRONG way. In this episode I share 7 things I would never do when creating a brand strategy for a client based on my 25+ years of e...

18 Syys 24min

134. Start Getting Paid for Strategy, Today

People don't pay for what they can't see. So why do so many designers hide the most valuable thing they do? If you have a feeling you're giving your thinking work away for free, but you're not sure ho...

26 Elo 14min

133. Become the Brand Designer AI Cannot Replace with Jacob Cass

We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which desig...

17 Elo 53min

132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services

3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...

26 Kesä 18min

131. Are You in a Race to the Bottom?

Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...

19 Kesä 18min

130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...

9 Kesä 24min

129. Why You Need a Brenemy - The Villain Strategy

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...

3 Kesä 17min