Are You Missing the Most Important Part of the “Let Them” Theory? (Episode 247)

Are You Missing the Most Important Part of the “Let Them” Theory? (Episode 247)

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!)

Let them underestimate you.

Let them judge.

Let them do their thing.

It’s a powerful mindset shift—but it’s only the beginning.

On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck.

If you’ve been spiraling with:


“What will people think when I update my LinkedIn to say ‘copywriter’?”

“Is this copy good enough? What if my client hates this?”

“I’m bothering people. Why would they want to hear from me?”


Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck.

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Mentioned in the Episode

Related Links

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Get Free Copywriting Training here

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(351)

Jeff Goldblum Helped Him Land His First Clients  - Eli's Story (Episode 296)

Jeff Goldblum Helped Him Land His First Clients - Eli's Story (Episode 296)

OK, OK, you know I hate click bait. But Jeff Goldblum really did help Eli land his first clients—for piano lessons. Wait, what?! On this episode of the Build Your Copywriting Business podcast, Eli g...

7 Loka 37min

Lessons from our first copywriting jobs (Episode 295)

Lessons from our first copywriting jobs (Episode 295)

Time to hop in the way, way back machine, friends! We're sharing the good, the bad, and the, yes, ugly lessons we learned from our first copywriting clients, including how Kate missed a client meetin...

30 Syys 31min

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry? Join the club. Gee, it’s almost as if it benefits the media and the AI companies for us to...

23 Syys 1h 14min

What to Do When Business Feels Slow (Episode 293)

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients...

16 Syys 45min

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...)....

9 Syys 36min

Are You Skipping This Crucial Copywriting Step? (Episode 291)

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...

2 Syys 27min

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet.  That me...

26 Elo 46min

How the Pros Juggle Multiple Clients (Summer of Clients Series)

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Elo 30min

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