Police Officer to Copywriter—without Pitching - Martin's Story (Episode 248)

Police Officer to Copywriter—without Pitching - Martin's Story (Episode 248)

I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest.


So, I related so deeply to Martin.


Martin spent 15 (!!!) years as a police officer. To say he was burned out is an understatement.

On this episode of the Build Your Copywriting Business podcast, he’s sharing the moment he realized he needed his life—and his mental health—back.


Of course, like ALL of us, he had doubts.


His? “Am I too old to become a copywriter at 40?”

Now, as someone well into her 40s, I’m going to let the use of “old” slide here. Because I get it.


A career change that far along? When you’ve spent your entire life devoted to another profession?


But if you relate to any of that, I’d encourage you to listen to Martin’s story.


Not only is he landing clients and creating an entire new career for himself, he’s doing it without pitching (but leading with value? you bet 😉).


He’s proof you don’t need a marketing degree or a “perfect background” to make it happen.


You just need to start.

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Mentioned in the Episode

Related Links

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Jaksot(351)

Jeff Goldblum Helped Him Land His First Clients  - Eli's Story (Episode 296)

Jeff Goldblum Helped Him Land His First Clients - Eli's Story (Episode 296)

OK, OK, you know I hate click bait. But Jeff Goldblum really did help Eli land his first clients—for piano lessons. Wait, what?! On this episode of the Build Your Copywriting Business podcast, Eli g...

7 Loka 37min

Lessons from our first copywriting jobs (Episode 295)

Lessons from our first copywriting jobs (Episode 295)

Time to hop in the way, way back machine, friends! We're sharing the good, the bad, and the, yes, ugly lessons we learned from our first copywriting clients, including how Kate missed a client meetin...

30 Syys 31min

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry? Join the club. Gee, it’s almost as if it benefits the media and the AI companies for us to...

23 Syys 1h 14min

What to Do When Business Feels Slow (Episode 293)

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients...

16 Syys 45min

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...)....

9 Syys 36min

Are You Skipping This Crucial Copywriting Step? (Episode 291)

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...

2 Syys 27min

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet.  That me...

26 Elo 46min

How the Pros Juggle Multiple Clients (Summer of Clients Series)

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Elo 30min

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