7MS #307: Writing Security-Focused Radio Commercials
7 Minute Security25 Huhti 2018

7MS #307: Writing Security-Focused Radio Commercials

Hey, so this week I am without my main machine - thus no jingle or "jungle boogie" intro music. Feels weird. Feels real weird.

Anyway, ya know how I teased last week that 7MS could possibly be coming to a radio station near you? Well I think it's more of a probability than a possibility at this point!

I met with a radio exec a few weeks ago and we talked about:

  • Lots of people still listen to the radio (who knew?)
  • Creating a "security minute" spot that would lead to a commercial about 7MS
  • How to write a good commercial "hook"
  • It's difficult to write a 60-second commercial!
  • Targeted advertising at churches, which is an under-served market when it comes to infosec
  • Writing a new (shortened) 7MS jingle

More on this today on 7MS!

Jaksot(706)

7MS #129: Embarrassing Stories

7MS #129: Embarrassing Stories

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7MS #128: Transparency is King

7MS #128: Transparency is King

In this episode, I talk about a restaurant infosec assessment I did, and how the recommendations coming out of that assessment didn't fit the standard "mold." I also talk about how being transparent and helpful - and NOT billing clients for every tiny little thing - is king.

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7MS #127: Intro to HIPAA Assessments

7MS #127: Intro to HIPAA Assessments

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27 Joulu 20159min

7MS #126: Get Your Name Out There

7MS #126: Get Your Name Out There

This episode isn't about infosec exactly, but it talks about how using public resources like LinkedIn, Twitter and blogs to boost your "brand" (though I hate that word) and help you get more connected to the infosec community, job leads and more!

24 Joulu 20158min

7MS #125: Securing Your Life-Part 2

7MS #125: Securing Your Life-Part 2

Way back in episode #93, I talked about things you can do to secure your life (mortgage review, adequate insurance, estate planning, investments, etc.). This episode continues that train of thought and covers: getting the right amount of life insurance, getting the right home/auto coverage, as well as estate planning.

23 Joulu 20157min

7MS #124: Sprinkles

7MS #124: Sprinkles

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23 Joulu 20158min

7MS #123: Doing a Redo Assessment

7MS #123: Doing a Redo Assessment

This episode talks about my experience in doing a "redo" security assessment, during which I struggled with the following questions: what's the best way to efficiently correct the erroneous information and make the customer happy without asking ALL the original questions over again? Especially when I have little to no time to prepare for the "redo" interview?

22 Joulu 20159min

7MS #122: OFFTOPIC-An Apology to Elephants

7MS #122: OFFTOPIC-An Apology to Elephants

Preview76 wordsThis episode is about a documentary called An Apology to Elephants. It's all about the treatment (or mistreatment) of elephants, and the main message of the movie is, "Please don't go to the circus when it's in town, because you're supporting elephant abuse." Even if that message was a little heavy handed, I certainly will pass on tickets next time a circus act comes through town. You can subscribe to the 7 Minute Security podcast here.

20 Joulu 20158min

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