EP 02 | The Pulse on Email Marketing in Your Human Design Business

Episode Title: The Pulse on Email Marketing in Your Human Design Business

Introduction:

• Welcome back to The Pulse on Human Design.
• Today, we are talking all things email marketing.
• Whether you need to start an email list or you're not leveraging the one you have, this episode is for you.

Why Email Marketing is Not Dead:

• Common misconception: "Email is dead."
• Vickie addresses concerns about email relevance and effectiveness.
• Statistics to Consider:
• Email marketing revenue worldwide is expected to reach $17.9 billion by 2027.
• 99% of email users check their inbox every day.
• Email marketing has an ROI of 4200%.
• For every dollar spent on email marketing, expect a return of $40.
• Average open rate for emails is 27%, compared to lower engagement rates on social media.

Starting Your Email List:

• Importance of having an email list.
• Choosing an email provider:
• Vickie recommends ConvertKit for its ease of use and effective funnel system.
• Other popular choices include MailerLite, Mailchimp, and Flodesk, with pros and cons for each.
• Advice to start with a free version until you grow your list.

Mindset Shift:

• Reframe thinking from "I only have 100 subscribers" to "I have 100 people who want to hear from me." YAY!

Lead Magnets:

• Definition and importance of a lead magnet.
• Examples of effective lead magnets:
• Human design chart embedded on your website.
• Free reports, ebooks, or PDF tip sheets relevant to your niche.
• Using BodyGraph Chart software for creating lead magnets.

Creating a Welcome Sequence:

• Importance of a welcome sequence to nurture new subscribers.
• Suggested length: 3-5 emails.
• Tips for creating engaging welcome emails.
• Hot tip: If overwhelmed, start with just one welcome email.

Building Relationships:

• Treat your email list like your kitchen – the heart of your home where everyone gathers.
• Regular communication builds trust and community.
• Emphasize the higher ROI of email marketing compared to social media.

Key Takeaways:

• Email marketing is far from dead and is highly effective.
• Start with a good email provider and create a compelling lead magnet.
• Build and nurture relationships through consistent and valuable email content.
• Treat your email list as your most important business asset.

Resources Mentioned:

• ConvertKit Affiliate Link and PDF Guide
• The Power of Email Marketing in Your Human Design Business
• YouTube Video on Basic Welcome Sequence
• Episode 61 of Unjaded: Human Design for Intentional Entrepreneurs

Take action and start leveraging email marketing today!

Start your FREE trial with Bodygraph Chart software now!

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Stay tuned for more insights and strategies in upcoming episodes.