EP 18 | The Pulse on How to Sell In Depth Human Design Reports

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Episode Description:

Welcome back to The Pulse on Human Design! In today's episode, we dive deeper into the art of creating and selling comprehensive Human Design reports. While in our previous episode, we discussed how to create reports that solve a specific problem, today, we’re focusing on those more robust reports that cover almost every aspect of a person’s Human Design. These reports are a different animal and require a unique approach to effectively market and sell.

Key Points Discussed:

The Difference Between Simple and Comprehensive Reports:

• Simple, problem-solving reports are typically lower in price and easier to sell. However, comprehensive reports that cover an entire Human Design chart are like a DIY reading and come with a higher price point.
• These robust reports cater to clients who are eager to dive deep into their Human Design but might not be ready for a one-on-one reading.

Marketing Hack: Sell What People Want, Give Them What They Need:

• Clients often think they want to know everything about their Human Design, but too much information can be overwhelming. Learn how to structure your reports to provide practical, actionable insights that clients can apply in their lives.
• Focus on guiding your clients through how to use the information in their real lives, rather than just listing elements of their design.

Leveraging Email Sequences for Sales:

• Discover the power of using email sequences to sell your comprehensive reports. When someone downloads their Human Design chart from your website, use targeted emails to educate them, build trust, and pitch your report as the next step in their journey.
• Utilize tools like Deadline Funnel to create urgency with a limited-time offer, encouraging clients to purchase sooner rather than later.

Consistent Marketing Across Channels:

• Consistent marketing is key to selling your reports. Talk about your report frequently on social media, in your email newsletters, and other platforms. Remember, your audience isn’t seeing everything you post, so repetition is essential.
• Position your report as a solution to a specific problem or need, rather than just a collection of information.

Understanding Your Audience:

• The success of your report hinges on understanding who you’re serving, what challenges they face, and how your report can help them. Tailor your content and marketing to meet the specific needs of your audience.

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