119: How Anthem Procurement Became a Trusted Advisor to their Marketing Stakeholders w/ Greg Antoniono
Art of Procurement24 Tammi 2017

119: How Anthem Procurement Became a Trusted Advisor to their Marketing Stakeholders w/ Greg Antoniono

"We never put our own priorities first. If I save money and diminish my stakeholders ability to succeed, then I am counter productive and they are not going to use me again." – Greg Antoniono, Anthem

Today on the show, I am joined by Greg Antoniono. Greg is the Sourcing Director for Marketing at Anthem, one of the giants of the US Health Care industry

Over the course of the last eight years, Greg has taken his marketing procurement group on a journey from having very limited influence to being a key partner with a direct line to the Chief Marketing Officer.

In today's show, Greg and I discuss the key steps and learnings that he, and Anthem, took on that journey.

Areas we cover include:

  • The major steps that enabled Anthem Marketing to become a trusted partner to their business stakeholders.
  • The importance of executive level support.
  • Why you should never put your own priorities first.
  • Why Greg believes why products or services should not be immediately labelled as commoditized when they historically may have been so.
  • The biggest disruptions impacting marketing stakeholders at the beginning of 2017.
  • Why Anthem embraces small businesses and start up's – including making direct investments – as a way to identify and facilitate supplier-led innovation.
  • Greg's biggest learnings on the journey to date – including the need to evolve to remain relevant, align, and recognize where you can add value.

For more information, visit: http://artofprocurement.com/anthem

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(935)

886: The AI Performance Gap: What Procurement Leaders Are Doing Differently W/ Christopher Sawchuk

886: The AI Performance Gap: What Procurement Leaders Are Doing Differently W/ Christopher Sawchuk

"It has to start with the business outcomes that we want. This becomes an operating model decision. Technology has to support the operating model that we're designing." - Christopher Sawchuk, Principa...

5 Loka 33min

Ep 02: The Agentic Procurement Diaries: The Work-Work Balance: Building an Agentic Supply Chain at SLB W/ Jeffrey Ostrander

Ep 02: The Agentic Procurement Diaries: The Work-Work Balance: Building an Agentic Supply Chain at SLB W/ Jeffrey Ostrander

Dear Diary… "I use AI a lot to help scout out things or pose challenges and see where solutions are being marketed along those lines." Jeffrey Ostrander runs a nearly $5 billion business in one of the...

30 Syys 38min

885: Procurement Should Be a Safe Pair of Hands in a Complex World W/ Frank Mckay

885: Procurement Should Be a Safe Pair of Hands in a Complex World W/ Frank Mckay

"Do we have a supply chain that we are building that is going to allow us to navigate and be agile enough, no matter what the world continues to throw at us?" - Frank Mckay, Chief Supply Chain & Procu...

28 Syys 34min

EP 017: Stop Buying Technology. Start Changing the Operating Model W/ Mason Morgan

EP 017: Stop Buying Technology. Start Changing the Operating Model W/ Mason Morgan

"AI makes the answers cheaper, so the good questions and good judgment really become the coin of the realm." - Mason Morgan, Managing Director, Managing Director at CrossCountry Consulting focusing on...

23 Syys 37min

884: Beyond On-Time Delivery: Measuring Supplier Stability W/ Shayan Farshid

884: Beyond On-Time Delivery: Measuring Supplier Stability W/ Shayan Farshid

"You don't need an advanced platform to begin. You just need consistent definitions, discipline, to look at the data, and a willingness to move beyond the on-time delivery average to make really good ...

21 Syys 24min

Ep 01: The Agentic Procurement Diaries: Why This Is a Once-in-a-Few-Centuries Revolution

Ep 01: The Agentic Procurement Diaries: Why This Is a Once-in-a-Few-Centuries Revolution

Dear Diary… "I believe we are in the midst of a revolution — and I think in a revolution, we as a vendor also want to invest a lot in educating the community on what's really changing and how it's cha...

16 Syys 34min

883: The CPO Agenda: Scaling AI Beyond the Pilot W/ Darshan Deshmukh

883: The CPO Agenda: Scaling AI Beyond the Pilot W/ Darshan Deshmukh

"It's all about building that momentum, creating the value, testing the hypothesis, and then continuing to challenge us to take it to that next level." Darshan Deshmukh, President at ProcureAbility AI...

14 Syys 49min

EP 016: Startup of the Week: FlockScore W/ Matthew Spencer

EP 016: Startup of the Week: FlockScore W/ Matthew Spencer

"The earlier you can catch risk, the cheaper it is to solve." - Matthew Spencer, Founder of FlockScore Procurement teams have access to plenty of information when evaluating a new supplier, from certi...

9 Syys 26min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
oppimisen-psykologia
rss-rahamania
ostan-asuntoja-podcast
rss-kaupan-tila
rss-hereilla
rss-paasipodi
rahapuhetta
rss-inderes
rss-karon-grilli
rss-set-for-life-sijoita-ja-vaurastu
rss-sami-miettinen-neuvottelija
rss-paikoillenne-valmiit-laakikseen
inderespodi
asuntoasiaa-paivakirjat