Justin Bieber's Fashion Comeback: SKYLRK Brand Launch & Hailey's $1B Rhode Deal

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Fans of Justin Bieber have had plenty to talk about this past week with news and buzz surrounding both his professional ventures and personal life. Most notably Justin is gearing up for a return to the fashion world teasing his new apparel and accessories brand called SKYLRK. Throughout the past few days he has taken to Instagram to share photos of items such as sweatshirts beanies bold colored sunglasses phone cases and even platform slide sandals all branded with the SKYLRK logo according to AOL. Curiously some followers called attention to the fact that his blue phone case looks a lot like The Lip Case from Rhode the beauty label run by Justin’s wife Hailey Bieber but Justin seems unbothered by any crossover. He also tagged SKYLRK’s Instagram in his bio and though the brand page is still empty it has already begun to attract attention from fans eager for its official launch. The fashion move is significant not only because Justin’s last clothing project Drew House earned cult status but also because the singer appears to be winding down activity with Drew finally passing the creative torch.

Speaking of Hailey the Biebers made major headlines after her brand Rhode was acquired by beauty juggernaut e.l.f. Cosmetics for an eye-popping $1 billion according to an exclusive from People Magazine and confirmed by the Los Angeles Business Journal. Sources close to Justin told People that he is “beyond proud” of Hailey’s achievement and has been supportive from day one watching firsthand as she built Rhode from scratch. He later shared a screenshot of her announcement on his Instagram stories which Hailey responded to with a heart emoji making their mutual support highly visible to their massive audiences. This merger not only cements Hailey as one of the beauty industry’s new power players but also puts the Bieber name back in the business spotlight.

As for public appearances there have not been major red carpet or concert events involving Justin himself in the past week and rumors of new music remain unconfirmed. Speculation swirled online about possible collaborations after his posts about fashion and fans remain hopeful for another album but there is no official word from his team or any trade publications. On social media Justin remains active mostly in support of Hailey’s big Rhode deal and teasing SKYLRK content to his forty million plus Instagram followers sending both brand and relationship gossip into overdrive. For now all eyes remain on the official launch details for SKYLRK and any hint of Justin’s next musical move while the Biebers enjoy one of their biggest business weeks yet.

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