The PR Week22 Loka 2025

The state of PR: A heavyweight conversation, a podcast sponsored by Edelman and Omnicom PR Group

Featuring:

-Richard Edelman, CEO, Edelman
-Chris Foster, CEO, Omnicom Public Relations Group

“PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR to “steal the moment.”

In a conversation moderated by PRWeek VP, editorial director Steve Barrett, the two industry titans continually validated those sentiments as they touched on myriad topics. Those include AI, misinformation, COVID-19’s impact still being felt today, the rise of earned media, the current era of radical transparency, trust, the evolving nature of agency-client conversations, the importance of podcasts and much more.

And, yes, the two tennis enthusiasts both shared some lessons they continue to learn on the court that helps them lead their firms and the industry. A rare opportunity to hear from two true PR giants.

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