The Goals He Wrote From a Sick Bed and Hit - Marty Fox #136

Marty Fox wrote his 2025 goals in 2021, while he was in bed for nearly six months with pericarditis. He reads them out: a New Zealand home, a tenth office, doubling turnover, a 50 million dollar valuation. He now has 17 offices and says every one of those goals was passed.

Marty Fox is the founder and CEO of Whitefox Real Estate, with offices across three countries, and a judge on The Block. He is 38.

What you will learn:

- How he works a five year goal backwards year by year, and why he says momentum makes you dangerous

- His claim of 100 percent retention of agents writing more than half a million in fees, and what he thinks holds them

- The monthly stock review that scores every listing at 25, 50 or 75 percent probability

- Why Dubai and not New York, and the commission structure he found when he got there

- Why he hired his brother, his best friend and his uncle into head office

Chapters

00:00 The 2025 goals, written in 2021 from a sick bed

00:47 Working the goals backwards, year by year

05:13 Why he set the biggest goals in the worst period

09:21 What happens in your head when the problem is bigger than you

15:04 Why his phone barely rings any more

19:40 Breaking the franchise model, then breaking it again globally

23:47 Choosing joint venture partners, and dating before you marry

28:11 Five separate things had to happen for one office

30:06 Scoring every listing at 25, 50 or 75 percent

32:39 Hiring family into head office, and why it works here

37:21 What Dubai does differently, and why he will not touch New York

41:29 Choosing which campaigns to turn up to himself

45:26 The 2030 goals, and the one he keeps to himself

49:56 What he says to a partner missing their numbers

54:03 The teams who insist their setup is the right one

59:03 You cannot fly with the eagles if you hang out with the crows

1:03:20 The house he kept, and the one he sold

1:07:42 The tunnel, the light, and knowing the difference

1:11:48 Advice for someone in the middle of the bad stretch

1:15:52 What the light looks like from where he is now

Marty Fox's plan kept working while he was out for six months. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.