How Del Taco leaned into value—and is taking on bigger rivals in QSR
CMO Tim Hackbardt discusses a 'massively competitive' menu
1 Helmi 202318min
Purpose marketing hits and misses
We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M's Super Bowl stunt and a 'subvertisi...
30 Tammi 202317min
John Pepper on how John Smale changed P&G and marketing
Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale's impact on global expansion, P&G's legendary collaboration with Walmart and the corporate diversity ...
25 Tammi 202324min
How Philips reorganized its 3,000 global marketers
Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, d...
18 Tammi 202323min
How Canada Goose is working with influencers and emphasizing sustainability
Penny Brook, chief marketing and experience officer, talks about branding with purpose
11 Tammi 202320min
How Levi's is tapping into trends for both Gen Z shoppers and older brand loyalists
CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse
4 Tammi 202319min
Liquor marketing secrets from the creator of Hendrick's Gin
Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.
14 Joulu 202222min
How Clorox manages through turmoil and still has fun
Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.
7 Joulu 202226min
