What a Good Target Client Looks Like
Often, new business planning is done on the fly, with little consideration about how compatible the prospect is with your business. I’m often asked how to pull together, targeting for a new business ...
29 Elo 20214min
What Your Agency's Accounts Can Tell You About Which Clients To Win
Rob te Braake, Founder at InsightMatters, talks to Charlotte about what an agency needs to know about their finances to set goals and become more profitable. Listen into this episode for insights lik...
1 Elo 202130min
Should Your Agency Be On Instagram?
It sounds obvious for a design agency to be using Instagram as part of their marketing mix. But I see so many agencies wasting so much time on Instagram; I wanted to explore and unpack when and why it...
26 Heinä 20215min
Finding and Thriving in Your First Agency Role, with Ryan Shaw, Executive Creative Director at Landor & Fitch
Ryan Shaw, Executive Creative Director at Landor & Fitch talks to Charlotte about his top tips to post-pandemic design grads. Listen into this episode for topics like: Post-pandemic hiring challengesD...
13 Heinä 202135min
Jason Gibb, Co-Founder of Bread & Jam
Jason Gibb, co-founder of Bread & Jam talks to Charlotte about what a food & drink brand thinks they need at each stage of growth, why so many brands fail in the first year, and how agencies can conne...
5 Heinä 202144min
Seven Ways To Get Cold Email Cut Through
There are six key hygiene factors that are often overlooked in cold email that really can make the difference between catching your dream client's eye, and ending up in Trash, or worse. Spam. 🎧 F...
23 Touko 20216min
Ben Vear, Commercial Director at Minor Figures
Ben Vear, Commercial Director at Minor Figures talks to Charlotte about ambiguous creative assets, rapid global scaling, being a carbon neutral brand and more. Listen in for insights into how rapidly ...
2 Touko 202142min
Business Books Most Recommended To Me
I used to be a part of the wonderful Rebel Book Club until my daughter came along and eradicated all reading time. Now she’s a little older, I find that recommendations of non-fiction books from peop...
19 Huhti 20215min
