The PR Show - Getting tone right during the coronavirus crisis
Business communications during the coronavirus crisis requires a completely new approach to messaging and tone. People do not want to be marketed to and companies have quickly had to move away from be...
15 Huhti 202035min
How brands can score gold at the Olympic Games
3 Mar, 09:20A record number of brands are sponsoring athletes and teams at the Tokyo Olympic Games. It proves the 'five rings' are still a major draw – but can sponsorship in such a cluttered environm...
10 Maalis 202041min
The PR Show: The diversity problem
27 Nov 2019, 15:35PR professionals from ethnic minority backgrounds are being held back in their careers in what is a largely white industry. A combination of prejudice in the recruitment process, unc...
10 Maalis 202048min
The PR Show: Is flexible working a problem in PR?
25 Nov 2019, 14:17Is it possible for an industry that is known for its 'always on' culture and insane deadlines to work flexibly? The answer is 'yes', but to date there are only a handful of agencies ...
10 Maalis 202038min
The rise of purpose-driven marketing
14 Oct 2019, 15:57Agencies and brands are investing more of their marketing budgets into social cause campaigns, but not all are getting it right. Woke-washing has become a concern and some marketers ...
10 Maalis 202045min
Is the pitching process broken - part 2
30 Jul 2019, 15:02Agency leaders and many marketers believe the pitching process isn’t fit for purpose, but is this view shard by new business and procurement consultants? The answer is ‘yes’ and ‘no’...
10 Maalis 202044min
The PR Show - Creativity in PR
10 Jul 2019, 17:03At this year’s Cannes Lions Festival of Creativity,established PR consultancies failed to score the top prize in the PR Lions. Is this a sign that PR agencies are still lagging in th...
10 Maalis 202044min
The PR Show - Ep 3 - Is the pitch process broken?
12 Jun 2019, 08:00Pitching has recently been described as “broken” and a “shit show” by prominent agency leaders. In this episode we look at the pitch process and discuss whether it is fit for purpose...
10 Maalis 202052min
