
Dr. Will's: Taking on 'Big Food' in the Ketchup & Mayo Aisle
Dr. Will Breakey is the Co-founder of Dr Will's natural condiments brand. In this episode you'll hear:How Dr Will's is taking on Big Food in the Ketchup & Mayo aisleWhat it's like being a real doctor ...
17 Syys 202129min

Scrumbles: How Pretty Poos are Driving Growth in Petfood
In this episode, Fiona speaks to Aneisha Soobroyen, founder of the gorgeous pet food brand Scrumbles, food for cats and dogs that's good for their gut AND good for the planet. Hear how 'pretty poos' a...
14 Syys 202130min

Strong Roots: Heading for £100m by Driving Growth on a GLOBAL scale.
Strong Roots has strong plans to hit £100 million in sales over the next few years.In this third episode together, the founder Sam Dennigan and I discuss HOW they're going to do this.So if you want to...
2 Syys 202137min

How to Build a €50M Brand - Twice. Founders of Fulfil Bars and Cali Cali Foods.
You may not know their names yet, but you certainly know the first of their €50M brands. Niall McGrath and Tom Gannon are legends in the Irish Consumer Goods industry, but in all fairness, they should...
16 Kesä 202146min

Biotiful Dairy: Creating the Gut Health Category
Natasha Bowes, the founder of innovative Kefir company Biotiful Dairy, shares the spellbinding business story behind the brand's success. It's a story that highlights the dedication, hard work, and o...
2 Kesä 202143min

Minor Figures: The £30M Secret Success in Oat Milk
Minor Figures is the secret success story and insurgent brand that I really wasn't all that aware of before now. At its origin, Minor Figures is a coffee business that was started in 2013 by barista f...
17 Touko 202138min

How to win in Consumer Packaged Goods...without Competing
Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts. A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create unconteste...
4 Touko 202140min

Dash Water: Wonky Fruit. Delicious Drinks. Category Growth.
At the start of this episode we advertise The Growth Strategy Programme. Here’s the link to sign up for a discovery call and Recruiting NOW for June/July Cohort:https://www.fionafitzconsulting.com/cou...
20 Huhti 202131min




















