120. Brand Strategy is Trending - What Does That Mean For You?
Brand strategy is having a moment. It’s no longer flying under the radar or reserved for the select few. What used to be a nice-to-have for designers is quickly becoming a non-negotiable to secure bet...
11 Helmi 18min
119. Sell Like a Consultant with Hayden Burgess
In this episode, I have a value-packed chat with Hayden Burgess from Pitchr. We purposefully meander through lots of valuable insights, including: • What it means to have a 'no compromise' business •...
6 Helmi 51min
118. Does Brand Strategy Really Need to Take 8 Weeks?
Brand strategy doesn’t need to take months to be valuable. In this episode I share: • Why long timelines are bloated, impractical, and irrelevant • A realistic 3-week brand strategy project plan for d...
30 Tammi 19min
117. What If You're Not Cut Out for Brand Strategy?
What if you're not cut-out for brand strategy? What if you get it wrong? What if it takes too long? What if people think you're a fraud? There are so many 'what ifs' that hold designers back from lean...
26 Marras 202515min
116. This Small Upgrade Will Transform Your Positioning Strategy
If I could only give a client one thing to create the most strategic clarity, it would be positioning. It's the one thing that gets to the heart of (arguably) the most important branding question... w...
18 Marras 202512min
115. The 3 Hard Skills You Need in Brand Strategy
Designers always want to know... “what am I missing in my brand strategy process?” Usually it's the same things... the 'hard' skills. They already have the soft skills. Asking curious questions, readi...
10 Marras 202518min
114. Can You Offer a Lite Version of Strategy?
Is it possible to offer a 'lite' version of brand strategy without cutting corners or lowering your standards? You can’t just leave bits out of brand strategy and expect the same outcome... but in thi...
23 Syys 202518min
113. Becoming a Brand Strategist with Jacob Cass
In this episode, I had the pleasure of talking shop with Jacob Cass. We cover a lot of ground, including: • Jacob’s own journey from brand designer to brand strategist • The role of a brand strategis...
9 Syys 202558min
