Nazis, Caffeine, Energy Drinks, and Starbucks
Starbucks didn't enter the energy drink market. They were already in it. Reilly Newman and Scott Saunders break down the caffeine arms race (Starbucks, McDonald's, Panera, Celsius, Red Bull, Dutch Bro...
18 Elo 20min
What Y2K Is Really Telling Brands About How Consumers Buy
BMW is putting movie ads on the dashboards of $80,000 cars. Founders are buying keyboards that sound like typewriters. Target is selling Y2K fashion drops. And somehow these things are all the same st...
11 Elo 16min
Why Your Marketing Sounds Like Everyone Else
"Great food. Great drinks. Great times." Sound familiar? It should... because every restaurant, bar, and winery in your area is saying the exact same thing. And when everyone says the same thing, no o...
4 Elo 15min
Why Your Sales Feel Harder Than They Should
Most businesses put all the pressure on sales. The pitch has to be perfect. The follow-up has to be relentless. The close has to land. But what if the sale was already won (or already lost) long befor...
28 Heinä 19min
How to Turn Your Brand Into Gold: The Alchemy of Rebranding
What if the closest thing to the philosopher's stone (the mythical substance that transforms ordinary materials into gold) already exists in business?In this episode of Brandy, Reilly Newman and Scott...
21 Heinä 18min
Try Before They Buy: Why Free Samples Beat Advertising Every Time
Advertising tells people you're great. A sample proves it.Free samples are one of the oldest conversion tools in business and consistently one of the most underestimated. While brands pour budget into...
15 Heinä 21min
When to Actually Rebrand (And When Not To)
Hello Q3! Every new quarter, founders feel the itch to rebrand, but boredom isn't a strategy. Rebranding experts Reilly Newman and Scott Saunders of Motif Brands break down the real difference between...
7 Heinä 32min
What Is Blanding? The Rebrand Trap That Kills Companies
Most brands don't die from bad design. They die from becoming indistinguishable.Blanding is what happens when a brand strips away everything that made it recognizable (the personality, the heritage, t...
30 Kesä 20min
