Build Your Copywriting Business

Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”) Just because its flexible does not mean there aren’t certain...

2 Loka 202429min

You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one el...

25 Syys 202434min

Freelancing or contracting: what’s the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelan...

18 Syys 202430min

You wake up in the morning, excited to start the day … then remember you have to go to work.  *Groan* Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—jus...

11 Syys 202430min

As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? ...

6 Syys 202415min

Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones. And that’s a huge perk—we love our friends ...

4 Syys 202421min

Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation....

28 Elo 202413min

Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear...

21 Elo 202447min