#73: User Acquisition via Influencer Marketing with Lucia Aguilar, Founder at TATAM.digital
It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagram or one of the came-out-of-nowhere girl or guy on T...
12 Heinä 202126min
#72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony
Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and marketing application updates. Today’s guest is Justin...
21 Kesä 202130min
#71: What does make an app a hit? with Sean Casto, CEO of PreApps
In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lif...
14 Kesä 202131min
#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG
Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry. Today’s guest is Luca Mastrorocco, co-...
7 Kesä 202124min
#69: App Stores Trends in 2021 with Ariel Michaeli, CEO at AppFigures
Most of us wake up in the morning, check the weather, then the traffic on the way to work, unless your office isn’t your desk, sitting next to your bed, and of course, catch up on social media. Throu...
31 Touko 202129min
#68: App Growth story in 2021: FishBrain with Lisa Kennelly, CMO at FishBrain
What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, the...
17 Touko 202123min
#67: Managing the UK’s largest under 5’s app portfolio with Ian Irving, Senior SEO & ASO Specialist in BBC
If you live in the United Kingdom and have kids under 5 years old, then there’s a big chance that they play with apps on their tablet developed by the British Broadcasting Corporation (BBC). Today’s g...
10 Touko 202128min
#66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio
Silicon Valley entrepreneurs are known for chasing small ideas with big money, but what about chasing big ideas with big money? Today’s guest is Aleksandra Reinert, Growth Marketing at OLIO, a London-...
3 Touko 202120min
