Hello $Firstname AI Edition, Chapter 8: Content, Part 1: Messages
In Chapter 8 of Hello $Firstname, Ana Mourão reads ‘Content, Part 1: Messages’. Ana Mourão is a global martech and customer data leader, originally from Brazil and now based in the Miami area. In this...
2 Heinä 36min
Hello $Firstname AI Edition, Chapter 7: Insights, Part 1: Segments
In Chapter 7 of Hello $Firstname, Jens Hård reads ‘Insights, Part 1: Segments’. Jens Hård has around 20 years of experience in data-driven marketing and is CEO of Root Digital Group. In this chapter, ...
2 Heinä 20min
Hello $Firstname AI Edition, Chapter 6: The Bowtie of Personalization
In Chapter 6 of Hello $Firstname, Tom Peace reads ‘The Bowtie of Personalization’. Tom Peace is CEO and founder of Sway Outcomes, a global customer strategy consultancy focused on loyalty and CRM. In ...
2 Heinä 31min
Hello $Firstname AI Edition, Chapter 5: Marketing Without Personalisation
In Chapter 5 of Hello $Firstname, Kim Jong Andersen reads ‘Marketing Without Personalisation’. Kim Jong Andersen is Managing Partner at the Danish agency WDP. In this chapter, he reads a deliberately ...
18 Touko 13min
Hello $Firstname AI Edition, Chapter 4: Why Does Personalisation Work?
In Chapter 4 of Hello $Firstname, Dr Matt Johnson reads ‘Why Does Personalisation Work?’ Matt is the author of Blindsight and Branding That Means Business, and he hosts the blog neuroscienceof.com. In...
18 Touko 15min
Hello $Firstname AI Edition, Chapter 3: Defining Personalisation
In Chapter 3 of Hello $Firstname, Mhari Coxon reads ‘Defining Personalisation’. Mhari is a marketer from the United Kingdom, and in this chapter she takes the listener into one of the book’s central m...
18 Touko 24min
Hello $Firstname AI Edition, Chapter 2: What Is the Problem with Personalisation?
In Chapter 2 of Hello $Firstname, Dr Jason Pallant reads ‘What Is the Problem with Personalisation?’ Jason is Director of the Marketing Technology Lab at RMIT University in Melbourne, Australia. He ha...
18 Touko 16min
Hello $Firstname AI Edition, Chapter 1: The Hype of Personalisation
In Chapter 1 of Hello $Firstname, Kim Motroen reads ‘The Hype of Personalisation’. Kim is one of the founders of Publicis Foundry and has spent more than 20 years working with marketing, technology, a...
18 Touko 10min
