The ‘ins and outs’ of branded events with Bilal Kaiser
Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact. Bilal Kaiser, the founder and principal of Agency Guacamo...
13 Elo 31min
How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald
Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partn...
6 Elo 36min
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch
Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...
30 Heinä 31min
Tower 28 spent $200k on an interactive billboard. Was it worth it?
As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...
23 Heinä 26min
Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?
The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...
16 Heinä 36min
What makes a successful pop-up? (RERUN)
To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects p...
9 Heinä 47min
How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion
It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many wa...
2 Heinä 25min
How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion
Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol. This includes an app launch designed to improve retention and a product release tailo...
25 Kesä 36min
