Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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EP:20 - 5 psychological theories that will help you grow your business!

EP:20 - 5 psychological theories that will help you grow your business!

Ever wondered what subtle psychological forces are driving your customers’ decisions? Do you know how to leverage human behavior to drive your brand’s growth? Today is a solo episode with Hayley West...

20 Elo 202420min

EP:19 (Part 2) - Nala founders Chloe + Phil on building a strong brand in a beige underwear market.

EP:19 (Part 2) - Nala founders Chloe + Phil on building a strong brand in a beige underwear market.

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear...

6 Elo 202432min

EP:18 (Part 1) - Nala founders Chloe + Phil on building a strong brand in a beige underwear market.

EP:18 (Part 1) - Nala founders Chloe + Phil on building a strong brand in a beige underwear market.

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear...

30 Heinä 202433min

 EP:17 - Branding + design: What creatives really think about Canva, with Jessica Hocking.

EP:17 - Branding + design: What creatives really think about Canva, with Jessica Hocking.

We dive into the world of branding and design with one of Gambit Collectives' talented designers Jessica Hocking (who was responsible for the Gambit brand).  Jess shares the secret to creating an imp...

16 Heinä 202452min

EP:16 - (PART 2) Sophie Hood, business founder and winner of Gordon Ramsay’s Food Stars, on why your personal brand is essential, and her experience with tall poppy syndrome.

EP:16 - (PART 2) Sophie Hood, business founder and winner of Gordon Ramsay’s Food Stars, on why your personal brand is essential, and her experience with tall poppy syndrome.

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics reall...

9 Heinä 202435min

EP:15 - (PART 1) Sophie Hood, business founder and winner of Gordon Ramsay’s Food Stars, on why your personal brand is essential, and her experience with tall poppy syndrome.

EP:15 - (PART 1) Sophie Hood, business founder and winner of Gordon Ramsay’s Food Stars, on why your personal brand is essential, and her experience with tall poppy syndrome.

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics reall...

2 Heinä 202434min

EP:14 - Let’s Chat: Mastering content creation for your business and where to start when it comes to marketing you or your business.

EP:14 - Let’s Chat: Mastering content creation for your business and where to start when it comes to marketing you or your business.

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do you find the time to create content or shar...

25 Kesä 202428min

EP:13 - Lauren Meisner, unlocking GenZ - how we can communicate and work with this misunderstood generation.

EP:13 - Lauren Meisner, unlocking GenZ - how we can communicate and work with this misunderstood generation.

By 2025 GenZ will account for over 27% of the workforce.  There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being throw...

18 Kesä 20241h 16min

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